Etsy Testing Showing a Badge in The Reviews Section of a Listing

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Test Details

Test Name: Testing a new badge in the review section of the listing page

What Etsy is Testing: Etsy is showing a badge in the review section of the listing page for sellers that have received high ratings in the past month.

Goal: To increase buyer confidence by highlighting items that have received several 5-star reviews in the last month.

Audience: A percentage of buyers on Etsy

Start Date: September 2018

Our Take: Are buyers really swayed by badges? There are a lot of review functions already on Etsy.

We would love to hear your feedback on this test. Please use the comments section below or head over to our Facebook Group for Small Business Sellers and interact with other small business owners.

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