Etsy announced they are improving the marketing section in Etsy’s Shop Manager to make it easier for sellers to offer free shipping.
While marketplaces such as Amazon and eBay have been pushing for free shipping, Etsy has not been as pro-active in promoting free shipping to sellers.
There have been numerous surveys and studies that claim free shipping improves conversion. Some even suggest as much as 90 percent improvement in conversion.
When Walmart lowered free shipping threshold, Amazon followed even after they had just raised it. Some smaller sellers are skeptical that free shipping helps their business but often find themselves forced to use it to receive better search results placement on marketplaces.
There is probably a lot of truth to sales increases when offering free shipping. But one needs to look at their competition and the products they sell to make the final decision.
Key factor is that shipping is a cost and for smaller sellers that don’t have the shipping discounts of the big guys, shipping costs are a major factor.
It only makes sense to offer free shipping if the item is still profitable. Something Walmart and Amazon “average out” and not look at on a per unit basis.
ETSY APPROACH IS TO MAKE FREE SHIPPING A SALE
Unlike most marketplaces that basically force you to choose between free shipping and a shipping fee, Etsy is trying a little different approach.
Beginning now, sellers can create sales in the Marketing section of the Shop Manager that offer free shipping. These free shipping sales will not go live until October 9 to a limited number of sellers.
By October 16 free shipping promotions will be available to all sellers. In essence, this is a phase-in process for free shipping.
The company created a landing page to explain the process on how to create a Free Shipping promotion.
If you are selling on Etsy, will you give it a try? Do you think free shipping helps sales? Let us know in comments section below.