eBay’s acquisition of British car search site Motors.co.uk came under scrutiny in December by UK’s Competition and Markets Authority (CMA).
The government department probed the merger as it feared a “substantial lessening” of competition in the online car sales segment.
This week, the CMA revealed it is giving the merger the all clear and eBay can proceed to close on the acquisition of Motors.co.uk.
The merger originally announced in October 2018 will see eBay combine its Gumtree Motors unit with Motors.co.uk to become the U.K.’s market leader in online car sales.
The combination of the two units along with eBay Motors gives eBay over 620,000 vehicle listings across three sites, reaching over 10 million unique site visitors.
For comparison, Auto Trader is the next largest competitor in the market segment and manages about 500,000 vehicle listings in the U.K.
“We welcome today’s decision by the Competition and Markets Authority to approve eBay’s proposed acquisition of Motors.co.uk from Cox Automotive.”
“As a result of the transaction, we believe car dealers would be able to increase their sales leads and at the same time, give their consumers more choice and value.”
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