eBay Streamlines Geographic Regions Under One Global Leadership Team

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eBay is bringing the company’s geographic regions together under one global leadership team that will be led by Jay Lee, Senior Vice President, General Manager, Markets.

The markets included in the new structure will be the Americas, APAC, UK, Central and Southern Europe, as well as Cross-Border Trade. See eBay Inc.’s full leadership team here.

The key benefits of these changes are:

  • strategic alignment of global priorities (buyer growth, conversion, payments, advertising) across the company’s largest markets;
  • faster decision making and execution;
  • streamlined resource allocation with a greater impact on global priorities; and
  • improved and simplified collaboration with the Core Product and Technology (CPT) organization, led by CTO Steve Fisher.

Lee has been with eBay since 2002, and has played an instrumental role in eBay’s growth and success over the years, having led EMEA since 2017 and APAC prior to that.

He has driven a relentless focus on the customer, guided growth in both regions, established eBay as a world leader in cross-border trade and established market leading positions in key countries like Korea and Australia.

He will act as interim head of the Americas while a search is conducted for a new Americas leader who will report to Lee.

Scott Cutler will be leaving eBay after four years with the organization, first as president of StubHub and then as SVP of the Americas for eBay.

To ensure each market remains responsive to the needs of their customers, local teams will focus on inventory and merchandising, advertising, marketing, seller and brand acquisition, buyer acquisition and retention, shipping and fulfillment, and payments activation.

More Fallout From Elliott Management?

Ever since Elliott Management took a larger stake in eBay and made suggestions the company needed to focus on its core marketplace operations, it seems eBay has been making changes to its operations.

If this is directly related to Elliott Management’s pressure for changes is unknown, but the timing of these changes are all very curious.

READ MORE: eBay To Shut Down Classifieds Site AlaMaula On March 4

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