eBay To Remove Contact Information From Business Seller Information In EU

eBay Corporate Office

eBay has said that it will be removing contact information from the Business Seller Information box at the product listing page on all EU eBay sites.

This will take effect at the beginning of September 2017. The seller’s VAT number will still be visible to buyers however.

Now, in order to see a seller’s contact information, buyers will have to click on the seller’s user ID in order to view the Seller’s profile. From there, there is a business information section where the seller’s contact information is listed.

Why remove contact information from an eBay listing?

This move has been made by eBay in order to align how information is displayed on mobile and the eBay app.

eBay logo

This move particularly affects the desktop version of eBay across all EU sites.

Although seller contact information is important, for eBay contact through their messaging platform would be more than enough and of course is the preferred method of communication between buyers and sellers.

This doesn’t stop sellers from also putting their contact information on product packages or inserts into the packaging itself.

A few weeks ago we covered how eBay were clamping down on sellers trying to get buyers to transact offline.

This would seem like a further attempt at ensuring transactions are kept on the eBay platform and that communications can be monitored properly.

What about custom made items?

At the time of writing this there is no confirmation on the issue faced by sellers of custom made items.

Traditionally many sellers have relied on customers emailing their customisable selections or specific requests.  Under the new rules this would no longer seem possible.

So far there doesn’t seem to be any solution for this, though custom made sellers hope that there would be a fix before September comes around.

After all a custom message box wouldn’t be too difficult to implement surely, and could be utilised through the existing messaging system.

Will this impact your business? Let us know down below.


For almost 10 years Dave has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant it was the opportunity to start UnderstandingE with Matt Ogborne showing the world how to utilize Magento as the Third Generation of Multi-Channel software. Dave also recently started a YouTube channel called the Manc Entrepreneur (click YouTube icon link below to watch Dave's videos) where he discusses all things eCommerce and entrepreneurship aimed to help young entrepreneurs get started on their own journey. When Dave isn’t working his main interests include, Technology, Cars and throwing himself off high things into water.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.