Inspired by “Peace, Luxe and Rock-and-Roll,” the brands’ first collaboration is available today through midnight PDT on Thursday, June 20 at eBay.com/WhatGoesAroundComesAround.
The June limited-edition collection includes over 1300 unique and coveted items spanning women’s and men’s ready-to-wear, luxury accessories and vintage pieces from designers like Hermès, Gucci, Chanel, YSL, Fendi, and more.
This is the first of several limited-time collaborations launching in the next year. The collection can be viewed in the brands’ “Peace, Luxe and Rock-and-Roll” lookbook featuring style icons Alexandra and Theodora Richards.
“Our partnership with What Goes Around Comes Around offers buyers a special opportunity to shop a highly-curated selection of exceptional luxury pieces. The first collection comprises one-of-a-kind items and coveted vintage pieces by Dior, Chloe and other labels. Bringing together the best of both brands – amazing, rare luxury inventory and the power of the global marketplace – our collaboration with What Goes Around Comes Around delivers an incredible selection of luxury, fashion, accessories and collectibles from around the world.”
Renee Paradise, Head of Fashion at eBay
Meet the collection
Music and fashion have always been intricately intertwined. The special capsule includes incredible items that symbolize music’s influence on fashion, and illustrate how trends and styles have evolved over genres, generations and decades.
From musical movements and summer concerts to the emergence of festival season, each piece represents important moments in culture.
Highlights from the collection include: a Hermes Blue Croc Porosus Kelly 40, Chanel Red Belt Bag, Zandra Rhodes Tunic, Chanel Studded Messenger Bag, Halston Dress Set and Levis 501 jeans. With thousands of special pieces, over 600 of these incredible items will start at $9.99, with no reserve.
Peace, luxe, rock-and-roll campaign
To bring the campaign and rock theme to life, eBay and What Goes Around Comes Around tapped IT girls Theodora and Alexandra Richards, the daughters of Supermodel Patti Hanson and legendary Rolling Stones guitarist Keith Richards.
Music is in the sisters’ DNA and many facets of their lives; Theodora hosts “Off the Cuff,” a monthly music show on Sirius XM, and Alexandra is a go-to DJ for brands like YSL, Tiffany & Co. and Victoria Secret.
Coupled with their success as models, Alexandra and Theodora were a natural embodiment of the collection: a mix of ‘Rock-and-Roll’ and effortless, modern style elevated by one-of-a-kind items, designer pieces, ready-to-wear and accessories that are all conversation starters.
Key looks in the campaign included the Kamali White Hand Beaded Fringe Jacket, Chanel Yellow Velvet Bag, Hermes Kellys, and a Floral Dior Canvas Saddle bag, which were captured at Urban Cowboy in Brooklyn, NY by photographer Sophie Elgort.
The Richards sisters’ favorite pieces from the collection were a Pucci 60’s Dress, YSL Black Suede Fringe Trim Skirt, and a Jenny Waterbags Paisley Suit.
These luxury items and special, limited-edition curated sales are something only eBay x What Goes Around Comes Around can offer, and will excite everyone from seasoned and emerging collectors to vintage fashion enthusiasts.
What goes around comes around x eBay launch party
In celebration of the partnership and capsule launch, eBay and What Goes Around Comes Around hosted a VIP Launch Party at the retailer’s West Broadway SoHo Boutique last night.
The space was transformed into the ultimate music festival-inspired fashion haven in which attendees were offered the first chance to shop and bid on the buzz worthy collection.
Zuri Marley DJed the event. Other notable attendees included: campaign stars Alexandra and Theodora Richards, Selah Marley, Jemima Kirke, Luka Sabbat, Justine Sky, Annabelle Dexter Jones, Sophie Elgort, and Nadine Leopold.
To shop the collection, visit www.eBay.com/WhatGoesAroundComesAround and join the conversation on social using the hashtag #eBayxWGACA.