eBay Launches New Visual Search Feature In Its Mobile App

Source: eBay

eBay updated its Android and IOs apps for US, U.K., Germany, and Australian users to include a new feature to find similar items from an existing listing.

The latest feature lets shoppers use words and pictures in a new way to shop, discover and explore on eBay.

If a buyer see something that piques their interest while shopping through eBay’s catalog, they just tap on the three dots on the top right corner of the listing and start exploring similar items.

If this sounds familiar, it’s a feature that couples eBay’s advances in computer vision with relevant filters. It’s leveraging existing technologies and putting them together in a way that creates a seamless, intuitive shopping experience.

How To Use

Here’s how to use the feature. Open the eBay app, search or tap browse to visit one of eBay’s categories or interests, then tap on the three dots next to an item to explore similar products.

This will pull up a screen that lets the user select several options related to the item, including the popular “looks like this” feature.

“See a pair of shoes that inspires you, but they aren’t exactly what you’re looking for? Now you can use this feature to explore the most popular characteristics in that category. Or if you want a look-a-like item, tap “looks like this” to help find similar items.”

Jonathan Chard, Lead Product Manager, Mobile Experience at eBay

This new feature was developed as part of eBay’s 2018 Hack Week, where eBay developers come up with new ideas and present them internally to the company.

The developers of this feature thought hard about which options to put on the menu. They didn’t want to take every aspect of every item, as this would be overwhelming.

So making it concise, they opted to offer only a few options that felt natural. For example, in sneakers, options could be brand, style, color or features. Fewer options make it simple and intuitive for buyers.

READ MORE: eBay Expands Promoted Listings To More Sellers

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