In news that will make some eBay sellers happy that use third-party shipping solutions such as Stamps.com, ShippingEasy, Shipstation, etc., the company announced it is no longer necessary to print postage labels within eBay to offer guaranteed delivery.
Sellers must still upload the tracking details to eBay within the required handling time, and all other metrics still apply to offer this option on listings.
eBay claims that guaranteed delivery dates are second in importance after free shipping. The company also suggested that offering guaranteed delivery will help in search results.
Introduced last year as a new option to combat Amazon and other eCommerce businesses that offer guaranteed delivery, the option always was a bit hampered by the fact it required the use of eBay printed labels.
It was always a bit strange that eBay tied guaranteed delivery to using their labels as the sellers most likely to be able to take advantage of this option would be larger sellers.
And most large sellers are not going to use eBay labels when they use other shipping solutions for all their sales channels.
This change in policy should improve adoption of guaranteed delivery by eBay sellers, but it also may put more pressure on the smaller sellers to offer this service as they have to compete with larger sellers.
What is your thought about guaranteed delivery? Will you offer it if you can process labels through your shipping solution? Drop us a line in the comments section below.