eBay announced today they will guarantee Fast ‘N Free delivery times on eligible listings in the U.S. Sellers should see the change in the coming days.
Fast ‘N Free listings are characterized by:
- 4-day or less delivery
- Free shipping
- Shipping within the 48 contiguous US states
- No local pick up or freight as default shipping option
- Isn’t in Classified Ad format
Automatic Process – No Action Required by Seller
eBay decided to cover the liability of these listings because they’re confident in their ability to calculate a seller’s delivery time.
Sellers will see the updated Fast ‘N Free logo reflecting “guaranteed by” dates, instead of “Estimated delivery” shortly.
Furthermore, eBay said if a guaranteed delivery item arrives late even though the seller met the stated handling time, eBay will remove any negative or neutral feedback left by the customer regarding late delivery. And the company will provide the buyer compensation for their inconvenience.
However, eBay will not protect against late shipment defects, and it can deactivate a seller’s listings from the program if they fall below the performance requirements. eBay reserves the right to rescind this seller benefit at any time.
Also, eBay will protect sellers and make it right with the buyer when guaranteed items arrive late due to major and unexpected weather events.
The Pressure of Delivery Guarantees
By implementing this new service, eBay is trying to combat the pressure by Amazon, Walmart, Target, and other eCommerce retailers who offer free and guaranteed delivery times.
Because one option may involve taking back a sold item, some sellers may feel this program forces them to participate in a shipping policy that could hurt smaller lower volume sellers.
What do you think about this new program? Please use the comments section below or head over to our Facebook Group for Small Business Sellers and interact with other small business owners.