eBay changes shipping options displayed to buyers

ebay shipping update

eBay announced on Monday that it’s removing some shipping options shown to buyers on listing pages in order to improve their buying experience.

Although we’re already in the month of June, the eCommerce company confusingly said that the new shipping options, which will only apply to ship-to-home services, will take effect on May 28.

“We are improving the buying experience on eBay as of May 28 on listing pages and in checkout. Until recently, shipping options outlined for the buyer did not always promote the best value. eBay will now only show the most cost effective shipping services for a given delivery speed, hiding higher priced options.” eBay

The company further explained that the first shipping option a seller designates will always be shown on the listing and in search results and will never be removed.

eBay’s announcement came with a screenshot showing a list of shipping options currently available to buyers and what will be available to them after the change has been implemented. The screenshot is copied below for your reference.

ebay shipping changes

eBay urges sellers to offer free shipping

An hour and a half before announcing the change that it’s making to the shipping options, eBay was egging sellers on offering free shipping in a separate announcement.

The company released the following statement:

“As more customers hunt for free shipping when they shop, companies are racing to keep up. In 2018 alone, 88.5% of online orders shipped free. And when compared with other drivers, consumers will still opt for free shipping—even with a slower delivery time. By offering it to your customers, you’re giving them a major incentive to buy from you vs. somewhere else.”

Aware that offering free shipping may be challenging to some sellers cost-wise, eBay suggested that they start with a few items or set a threshold so that only orders that exceed a certain dollar amount can qualify for this type of shipping service.

How do you think eBay’s limiting of shipping options will benefit its customers? Share your thoughts in the comments below or join our Facebook Group.

For almost 10 years Dave has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant it was the opportunity to start UnderstandingE with Matt Ogborne showing the world how to utilize Magento as the Third Generation of Multi-Channel software. Dave also recently started a YouTube channel called the Manc Entrepreneur (click YouTube icon link below to watch Dave's videos) where he discusses all things eCommerce and entrepreneurship aimed to help young entrepreneurs get started on their own journey. When Dave isn’t working his main interests include, Technology, Cars and throwing himself off high things into water.


  1. Thats alot of BS. First off if you offer free shipping, you have to eat the cost in the product price. That means ebay takes a bigger chunk of your money. If your selling a $20 product, sell it $10 and $10, so that ebay doesnt rip off even more money than you are. The more people you attract with free shipping the more they line their pockets and screw yo uover.

    • “That means ebay takes a bigger chunk of your money. If your selling a $20 product, sell it $10 and $10, so that ebay doesnt rip off even more money than you are. ”

      This hasn’t been true for years. ebay takes their omission form the total price of the order, not just the product price.

      The real problem is, shipping isn’t free and thanks to some USPS changes, pretty much everything but flats has zone prices. Moving the shipping cost into the product price means you have to charge for the furthest zone. Now everyone (except people who were already in the furthest zone from you) must pay more for the total order than ever before.

      Shipping isn’t free, but this constant push by marketplaces and buyers for free shipping just hides it elsewhere. Sometimes raising the cost for everyone. And on platforms that didn’t take a commission from shipping (not ebay, currently) it raises the price even more. This is more a testament to how stupid average humans have become. “I want MUH FREE SHIPPING”, implying something is free because you label it as such.

  2. Most sellers would be willing to offer free shipping if eBay would stop their offering our products at below shipping cost. Everytime I list a item at 12.95 and free shipping, eBay lowers my price by offering a lower price to the customer that is below the shipping cost. Now eBay said’s the seller can refuse the low offer, but than that just pisses off the customer and there is no sell. A better idea would be for the management of eBay to take a year off and leave things alone, because they are not helping the customers or the sellers.


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