eBay is giving sellers more tools to reach out to interested buyers so that they can sell more and move faster.
Buyers express interest in items listed on eBay in many ways, such as watching those items or adding them to cart.
No the company introduces three new ways sellers can send an offer to interested buyers with Seller Initiated Offer — offers to watchers, offers to buyers who have an item in their cart, and offers in message.
For example, if a buyer adds shoes to their cart or puts them on their watch list, that’s a signal that a buyer is interested in an item.
With Seller Initiated Offers, the seller can go into the Seller Hub (Active Listings) to the specific listing and see that people have shown interest.
In a matter of seconds, the seller can send an exclusive offer with a personalized message. This offer will go to buyers that are watching or have that item in the cart.
That message reaches up to the 10 most recent people who expressed an interest in the item, ensuring that the offer is always relevant.
Sending offers to watchers and offers in message have already launched. eBay plana to launch offers to buyers with an item in their cart later this year.
In an instant, those buyers will receive a notification of the new offer in the app or via email and can make the purchase.
Idea Comes From eBay Sellers
eBay says sellers asked for this feature through community groups, social media and other channels.
The eBay selling team responded to that feedback with this functionality to address the needs of sellers. Seller Initiated Offers gives buyers another reason to make purchases wherever they are in their day.
Expansion Of Best Offer
When eBay created Best Offer, they allowed a buyer to start negotiating on items.
Seller Initiated Offers is a way to expand that economic opportunity and help sellers do more and work faster. The marketplace believes this will enable more engagement between sellers and buyers, embracing eBay’s mission of driving eCommerce through innovation.
Part of these Seller Initiated Offer tools is offer in message, which is an expansion of how sellers can reply back to buyers.
For a long time, buyers were able to send a message to sellers asking for a better price and sellers could reply back with a better offer.
Before this update, buyers could only accept that offer through eBay’s website. Now eBay has enabled it through the mobile app, allowing more buyers to shop while they’re on the move.
Seller Initiated Offers — offers to watchers and offers in message — have started to roll out in the US, U.K., Germany and Australia on desktop, mobile web and the native apps for iOS and Android.
Offers to cart will be available in mWeb, desktop and the native apps on iOS and Android later in the year.
READ MORE: eBay Releases 2019 Spring Seller Update