China Leads Global Smart Speaker Growth

Image: Adobe Stock | China Business Partnership

The number of smart speaker users worldwide is growing swiftly, especially in China, according to the latest report of market analyst Canalys.

The data shows that global shipments of smart speakers increased by 187% in the second quarter of 2018, with a total of 16.8 million units sold.

China accounted for 52% of the total market growth while the US was responsible for 16% of the global market.

Source: Google

Although the demand for smart assistants is undoubtedly high in the US, Chinese companies Alibaba and Xiaomi were the main drivers of the technology’s growth, shipping 3.0 million and 2.0 million smart speakers, respectively.

Google beats Amazon

Google and Amazon also also got a large market share thanks to their expansion into Europe and Asia, though the bulk of their shipments were targeted at the US.

With 5.4 million shipments of Google Home, Google has managed to stay ahead of Amazon which shipped 4.1 million Echo devices.

“Alibaba and Xiaomi have both relied on aggressive price cuts to create demand. Both companies have the financial backing to spend on marketing and hardware subsidies in a bid to quickly build their user bases. Although the real level of user demand for speaker products is currently unproven, China is on its way to overtake the US in the near term. The challenge remains for local vendors to increase user stickiness and generate revenue from the growing installed base of smart speaker users.” – Hattie He, Canalys Research Analyst

As numerous companies forge ahead with the integration of smart speakers into their business operations, a major development of this technology may be in the offing.

Whilst in the Western world Amazon Echo devices have by far the biggest audience, it appears that in the Eastern world Google is the leading smart speaker supplier.

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For almost 10 years Dave has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant it was the opportunity to start UnderstandingE with Matt Ogborne showing the world how to utilize Magento as the Third Generation of Multi-Channel software. Dave also recently started a YouTube channel called the Manc Entrepreneur (click YouTube icon link below to watch Dave's videos) where he discusses all things eCommerce and entrepreneurship aimed to help young entrepreneurs get started on their own journey. When Dave isn’t working his main interests include, Technology, Cars and throwing himself off high things into water.

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