As we have noted before, eBay continues to aggressively promote the marketplace on television. The “Fill Your Cart with Color” ad campaign is receiving new ad content this week that includes another swipe at Amazon.
DID YOU CHECK EBAY?
However, in the second video eBay released, it is used in a more playful manner to complement the “Fill Your Cart With Color” campaign.
EBAY IS ALSO EXPANDING BRANDING IN OTHER MEDIUMS
TV is the most visible branding by eBay. However, the marketplace also announced more advertising and promotions in movie theaters, on social media and radio.
What do you think about eBay’s marketing approach? Do you think this will benefit you?