ChannelAdvisor Survey Confirms Significant Shift By Consumers Toward Online Shopping

Online shopping survey

ChannelAdvisor released results from a new consumer survey of over one thousand active shoppers in the U.S. indicating a significant shift in online shopping behavior among purchase-ready consumers across all age groups and genders during the pandemic.

In collaboration with Dynata, ChannelAdvisor conducted a baseline consumer survey in April 2020. Over 1,000 shoppers in the US participated in the study, which, in addition to highlighting their shift toward online shopping, helped track the ongoing impact of COVID-19 on brands and retailers.

ChannelAdvisor replicated the survey in August and captured new insights into how and where consumers in the US are shopping; when they expect to accelerate spending for the holiday season; and expectations for future shopping habits. 

Some of the study’s key findings include:

Consumers Predict Future Shopping Behavior

  • The percentage of respondents in the US that said they expect to shop online more than they did before the pandemic increased from April to August:
    • 38% – April 2020
    • 52% – August 2020
  • The percentage of US consumers that indicated they expect to shop online for groceries more than they did before the pandemic increased from April to August:
    • 26% – April 2020
    • 52% – August 2020

Consumers Plan Early Start to Holiday Shopping

  • 59% of consumers said they expect to start their holiday shopping online before November 1

Consumers Expect Holiday Delivery Delays

  • 47% of US consumers said they are concerned that brands and retailers won’t be able to deliver packages to them on time this holiday season
  • 78% of survey respondents said they are willing to wait longer for the delivery of their packages this holiday season due to logistical shipping delays

More Consumers Are Shopping Online

  • Since early March, at the onset of the coronavirus pandemic, surveyed US consumers said they describe themselves as shopping online more frequently than before the pandemic. 
    • 46% – April 2020
    • 60% – August 2020
  • Since the onset of the global pandemic, surveyed US consumers reported that they purchased items they had not bought online before. 
    • 31% – April 2020
    • 36% – August 2020
  • Since early March, surveyed respondents indicated that they purchased from retailers they had not shopped with before. 
    • 20% – April 2020
    • 24% – August 2020

Consumers Opt to Buy Online and Pick Up In-Store

  • 79% of surveyed consumers shopped at a physical store since reopening (excluding grocery and supermarkets)
  • 59% of surveyed consumers said that they used “buy online, pick up in-store” (or curbside pickup) options when shopping online since the outbreak of COVID-19
  • 41% of US consumers reported that they plan to use ‘buy online, pick up in-store’ (or curbside pickup) options when shopping for non-grocery items this holiday season

Learn More About The Survey

To learn more about holiday shopping trends and insights from this recent consumer survey, the company will hold a webinar on September 29, 2020, at 11 a.m. EDT.

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