WhatsApp Business Accounts Defined and More Clues About the Future

In August we posted that WhatsApp is beta testing business accounts with a select number of businesses. Individual users must have a phone number attached to their account and also must...
Instagram

The Importance of Instagram Stories in Marketing

Understanding how social media works is essential for a small business to succeed online. One feature that’s currently on the rise is the Stories format. Instagram has recently taken the Stories option...

Videos To Make Up 75 Percent of Mobile Traffic by 2023

According to Ericsson’s latest report, videos will soon dominate mobile traffic usage by 2023. That's a great leap from all the traffic that it uses today. Experts say that worldwide mobile data...
Social media problem avoidance

7 Rules to Avoid Social Media Catastrophes

Social media can be considered as a minefield. One wrong move on any social media channel could mean bad publicity for your brand. Getting into an argument, using a funny meme that...
Google Day of the Family

Google Australia Renames Christmas to Day of the Family?

We have a curious bit of news coming out of Australia today. Apparently Google has renamed Christmas to "Day of the Family" which is causing a bit of outrage on Twitter. One of...
Social Media

How to Know the Best Time to Post On Social Media

All social media accounts are different and that makes it challenging to gather reliable information. However, regardless of how many followers an Instagram account has, there is always a few numbers...

6 Easy Steps to Using Instagram for your Business

Social media plays a crucial role in marketing. Instagram is one of the best tools to use for internet marketing campaigns for your business. However, not all people do realize the...

Is Facebook Finally Getting Serious about eCommerce?

Most observers of Facebook with an eCommerce background have been wondering when this social media giant would awake from its eCommerce slumber. While marketers have been using Facebook to drive traffic to...
Instagram social media

New Format For Sponsored Posts Developed By Instagram

Social media has become the go to for many people. Many celebrities and personalities use social media now to show their daily activities. This in turn has created opportunities for marketers...

Twitter Goes to 280 Characters for English and Most Other Languages

In September we reported on a test Twitter was conducting with a small group of users to find out if going to 280 characters was a feasible idea. Apparently, the test worked...