hashtag

The Essential Guide To Using Hashtags For Marketing

One way of effectively improving your social media engagement is by using hashtags. Hashtags are omnipresent on every social media site. One reason is that people love putting them on their...
social media publisher

We Are All Publishers Now!

I often remind the attendees at my regular content marketing training events, that in this social age, we are all publishers now. You might think that you’re a retailer, a software...

Poundland Divide Opinion with #elfbehavingbad Twitter Campaign

For the past few days the marketing team behind the UK bargain store Poundland have been running riot with their official and verified Twitter account. The tweets have truly divided opinion amongst...
social media

Companies’ Rate of Response on Social Media Affects Their Brand

Sprout Social conducted a study to further understand the disengagement between customer expectations and brand realities and what part that gap plays in three different aspects: customer retention, loyalty, and publicity. The...

The Global eCommerce Discussion Group on Facebook

The state of eCommerce is constantly changing and at an incredible rate.  In 2018 it seems reasonable that Augmented Reality will become much more prominent and who knows what other developments...

WhatsApp Business Accounts Defined and More Clues About the Future

In August we posted that WhatsApp is beta testing business accounts with a select number of businesses. Individual users must have a phone number attached to their account and also must...
Instagram

The Importance of Instagram Stories in Marketing

Understanding how social media works is essential for a small business to succeed online. One feature that’s currently on the rise is the Stories format. Instagram has recently taken the Stories option...

Videos To Make Up 75 Percent of Mobile Traffic by 2023

According to Ericsson’s latest report, videos will soon dominate mobile traffic usage by 2023. That's a great leap from all the traffic that it uses today. Experts say that worldwide mobile data...
Social media problem avoidance

7 Rules to Avoid Social Media Catastrophes

Social media can be considered as a minefield. One wrong move on any social media channel could mean bad publicity for your brand. Getting into an argument, using a funny meme that...
Google Day of the Family

Google Australia Renames Christmas to Day of the Family?

We have a curious bit of news coming out of Australia today. Apparently Google has renamed Christmas to "Day of the Family" which is causing a bit of outrage on Twitter. One of...