3 Tips to Create Effective Product Videos for an eCommerce Website

Are you trying to create product videos that you can add to your eCommerce website? Considering product videos are proven to increase conversions that...

Why Ecommerce Brands Need To Embrace Video Content

In this digital age, eCommerce brands are looking for more and more ways to make themselves stand out from the crowd. Content marketing has...

Is Streaming The Next Big Thing In Social Media?

Social media has undergone some quite radical changes over the years, especially due to the advancements made where technology is concerned. With people spending...

Springbot Raises $15M to Help Small Business Online Retailers Automate Marketing

Data-driven marketing platform for eCommerce retailers Springbot announced they have closed on $15 million in funding led by North Atlantic Capital with participation from...

9 Steps to Write Email Copy that Converts

It is an all-too-common occurrence: we send out marketing emails that have had time and effort put into them, but they receive hardly any response....

Snapchat Rolls Out New Visual Search for Products on Amazon

Snapchat announced today they are slowly releasing a new function the app app that allows users to take a snap (image) and then use...

Adobe Buys B2B Marketing Platform Marketo for $4.75 Billion

Adobe agreed to acquire Marketo, a market-leading cloud platform for B2B marketing engagement, for $4.75 billion. The sale is subject to customary purchase price adjustments. With...

Instagram Introduces New Ways to Shop

Instagram says it is the best place to connect with friends and interests all in one place – and shopping is an essential, growing...

Instagram OOTD Triggers High Product Returns

Never wear an outfit twice is the mantra of Instagram users who would go to great lengths to post their outfit of the day...

How SEO & Social Media Work Together

In the world of digital marketing, it’s no hidden secret that it can be incredibly difficult to get yourself, your brand and your business...