Poundland Divide Opinion with #elfbehavingbad Twitter Campaign

For the past few days the marketing team behind the UK bargain store Poundland have been running riot with their official and verified Twitter account. The tweets have truly divided opinion amongst...

Amazon Files Trademarks for AmazonTube and OpenTube

Amazon recently applied for "AmazonTube" and "OpenTube" trademark requests on December 5, hinting that the online eCommerce giant would consider its own streaming service to compete with YouTube. Google and Amazon have...
cause related ad campaigns

Cause-Related Ad Campaigns Generate Higher Engagement Rates

Heart-warming content materials that tackle controversial topics get customers to sit up and pay attention. Studies show that cause-related ad campaigns have more views and even higher engagement rates. One prime example...
social media

Companies’ Rate of Response on Social Media Affects Their Brand

Sprout Social conducted a study to further understand the disengagement between customer expectations and brand realities and what part that gap plays in three different aspects: customer retention, loyalty, and publicity. The...

The Global eCommerce Discussion Group on Facebook

The state of eCommerce is constantly changing and at an incredible rate.  In 2018 it seems reasonable that Augmented Reality will become much more prominent and who knows what other developments...

WhatsApp Business Accounts Defined and More Clues About the Future

In August we posted that WhatsApp is beta testing business accounts with a select number of businesses. Individual users must have a phone number attached to their account and also must...
Instagram

The Importance of Instagram Stories in Marketing

Understanding how social media works is essential for a small business to succeed online. One feature that’s currently on the rise is the Stories format. Instagram has recently taken the Stories option...

Green Monday, Is It Still a Thing?

Monday, December 11 is Green Monday, a made-up shopping day by eBay to mark the "panic day" when shoppers became worried they wouldn't receive online purchases in time for Christmas. Even so...

Videos To Make Up 75 Percent of Mobile Traffic by 2023

According to Ericsson’s latest report, videos will soon dominate mobile traffic usage by 2023. That's a great leap from all the traffic that it uses today. Experts say that worldwide mobile data...

Retailers are Branching Out on Other Products for the Holiday Season

Retailers are relying on a lift from a better economy as the holiday season officially kicked off last week. They're also looking beyond the economic data and are now figuring out...