Twitter’s New Rules to Defeat Fake News May Impact eCommerce Marketing

Social Media is under fire, much of it caused by the 2016 election when "Fake News" become the new buzzword. Dubious news, or even totally made up news, used to be...

Is This The Beginning of The End for Facebook?

OK, the headline might be 100 percent clickbait – but the world’s leading social network is currently experiencing unprecedented turmoil, as users question the company’s morality and commitment to the community...

Understanding Marketing Efficiency: Take The Grand Tour

Ask many small business owners how they perceive the marketing opportunities they are presented with on a daily basis and they will, more often than not, place them into two separate...
personalization

Amazon, Sephora, and Nordstrom Rank Top On Personalized Marketing

Nordstrom, Amazon, and Sephora were selected as peer-voted best-in-class Retailers who are proactively utilizing Personalization in their marketing strategy. Exchange Solutions and Go-to-Market Pros announced the results as part of the...
hashtag

The Essential Guide To Using Hashtags For Marketing

One way of effectively improving your social media engagement is by using hashtags. Hashtags are omnipresent on every social media site. One reason is that people love putting them on their...

Google Chrome Ad Filtering Goes Live on February 15, 2018

If you have not heard about Google Chrome blocking some ads starting on February 15th, don't panic yet! This is not an ad-blocker in the spirit of some of the extensions...
Amazon Treasure Truck

Amazon Treasure Truck Has Your Back This Valentines Day

Happy Valentines Day! We know that Valentines Day can be an easy day to get in trouble with if you aren't paying attention, have been busy or the day has just jumped...
social media publisher

We Are All Publishers Now!

I often remind the attendees at my regular content marketing training events, that in this social age, we are all publishers now. You might think that you’re a retailer, a software...
google chrome ad blocker

Google Chrome’s Latest Features May Affect the Future of eCommerce Marketing

Google announced this month two significant changes are coming to the Google Chrome browser. Both had been mentioned previously, but we now know they are in the beta channels and will...

Poundland Divide Opinion with #elfbehavingbad Twitter Campaign

For the past few days the marketing team behind the UK bargain store Poundland have been running riot with their official and verified Twitter account. The tweets have truly divided opinion amongst...