Springbot Raises $15M to Help Small Business Online Retailers Automate Marketing

Data-driven marketing platform for eCommerce retailers Springbot announced they have closed on $15 million in funding led by North Atlantic Capital with participation from...

9 Steps to Write Email Copy that Converts

It is an all-too-common occurrence: we send out marketing emails that have had time and effort put into them, but they receive hardly any response....

Snapchat Rolls Out New Visual Search for Products on Amazon

Snapchat announced today they are slowly releasing a new function the app app that allows users to take a snap (image) and then use...

Adobe Buys B2B Marketing Platform Marketo for $4.75 Billion

Adobe agreed to acquire Marketo, a market-leading cloud platform for B2B marketing engagement, for $4.75 billion. The sale is subject to customary purchase price adjustments. With...

Instagram OOTD Triggers High Product Returns

Never wear an outfit twice is the mantra of Instagram users who would go to great lengths to post their outfit of the day...

How SEO & Social Media Work Together

In the world of digital marketing, it’s no hidden secret that it can be incredibly difficult to get yourself, your brand and your business...

4 Benefits for Adopting AI-Powered Data Analytics

Investments in artificial intelligence are rife. According to Statista, the global AI market is expected to reach $7.25 billion this year, fueled by investments...

Yotpo Acquires Swell Rewards to Offer One-Stop Solution For Reviews, Loyalty,...

Leading customer content marketing platform Yotpo announced today they are acquiring Boston-based Swell Rewards. Swell Rewards offers premium incentive marketing solutions for eCommerce and...

Springbot Launches New Tool to Drive Site Visitor Sales Conversion

Springbot, a data-driven marketing platform for eCommerce retailers, announced this week they have launched a new feature called Onsite Abandonment. This new feature integrates with...

Email Celebrates 40 Years

Can you believe it’s been 40 years since you stopped using snail mail and the office phone to reach a client because it’s way...