Alexa’s Latest Email Feature Empowers Marketers

Alexa’s new email capabilities on voice-enabled devices like the Amazon Echo and Dot and tablet devices like the Kindle Fire are causing some concern...

Streamline Your Success With Omnichannel Marketing

Customers need an average of 6 to 8 touch points before converting. If you’re not engaging your customers through diverse mediums and across multiple...

iContact Integrates with Shopify, BigCommerce, Magento, and More with Zapier

Email marketing with iContact has just become even easier for small business owners thanks to a new integration with Zapier. Zapier seamlessly moves information between...

Important Tips to Boost Your Strategies For Content Marketing

Digital marketing is one of the most influential ways to promote any products and services. In order to make digital marketing campaigns successful, business...

The Concept of Storytelling in Content Marketing: What It Is and...

Traditionally, content marketing has used a message or gimmick. For example, Coke recently kicked off a Share a Coke campaign that was supported by...

Mailchimp and Square Collaborate to Offer Shoppable Landing Pages

Mailchimp and Square have teamed up to offer shoppable landing pages to improve sales conversion on email marketing campaigns. Mailchimp is a leading email marketing...

Instagram Introduces Three More Ways to Shop the Social Media Platform

Just in time for the holiday season, Instagram announced three new features to make shopping easier on the social media platform. In September, Instagram expanded...

Yotpo Focus Brings AI-Powered Customer Review Features to Brands

Commerce marketing platform Yotpo has released Yotpo Focus, a suite of widgets powered by artificial intelligence that automatically showcase the most effective content on...

3 Tips to Create Effective Product Videos for an eCommerce Website

Are you trying to create product videos that you can add to your eCommerce website? Considering product videos are proven to increase conversions that...

Why Ecommerce Brands Need To Embrace Video Content

In this digital age, eCommerce brands are looking for more and more ways to make themselves stand out from the crowd. Content marketing has...