The Essential Guide To Using Hashtags For Marketing

One way of effectively improving your social media engagement is by using hashtags. Hashtags are omnipresent on every social media site. One reason is...

Google Australia Renames Christmas to Day of the Family?

We have a curious bit of news coming out of Australia today. Apparently Google has renamed Christmas to "Day of the Family" which is causing...

Companies’ Rate of Response on social media Affects Their Brand

Sprout Social conducted a study to further understand the disengagement between customer expectations and brand realities and what part that gap plays in three...

Facebook Privacy Issues Will Change Digital Marketing

In an NBC interview excerpt shared yesterday by the network, Sheryl Sandberg, COO of Facebook, said: “...our service depends on your data ... we...

Is Wrong Timing Hurting Your Social Media Campaigns?

We have become used to thinking that social media is the 365/24/7 always on, instant news and marketing service. Engage it at any time of...

Shopify Rolling Out Instagram Shoppable Posts

Just a couple days ago BigCommerce launched their Instagram integration offering shoppable posts for all their U.S. based clients. Now Shopify is also offering the...

Facebook Lifts Cryptocurrency Ban – Good News For Markets

Facebook’s lifting of its controversial "Bitcoin ban" will prove to be another catalyst for the unstoppable cryptocurrency revolution, affirms the boss of one of...

Is Instagram the next social eCommerce marketplace?

Ever since Facebook acquired Instagram in 2012 the photo sharing platform has gone from strength to strength. Now it looks like Instagram's big step forward...

Facebook Launches Instagram Placement for Click to Messenger Ads

Today, Instagram, a Facebook company, is launching Click to Messenger ads. Nearly 20 million Facebook pages already use this technology, so the expansion to...

Amazon Launches Spark – Social Shopping Coming to America!

Over the last few weeks, we have detailed how shopping in China is a social experience. Alibaba's Taobao marketplace is specifically aimed to take...