Home Marketing & Communication

Marketing & Communication

What Is Conversion Rate Optimization And Why Should You Pay Attention...

Driving traffic to your website is all good and well, but if your site isn’t appropriately optimized for these visitors, your SEO/advertising efforts will...

Grokstyle Acquisition Can Realize Facebook’s AI Ambitions

Facebook is excited about their latest acquisition, the artificial intelligence startup Grokstyle, saying its technology can boost their AI capabilities. The social media giant didn’t...

New Survey Shows Amazon Gaining Momentum as Digital Advertising Platform

Nanigans, a leader in performance advertising software, announced results from its latest survey conducted by Advertiser Perceptions. Based on responses from 100 digital advertising decision-makers...

ActiveCampaign Releases Free Tool to Uncover Lost Revenue for eCommerce

ActiveCampaign today released a free calculator to uncover how much money eCommerce businesses are losing from items left in shopping carts, unpurchased. Many eCommerce businesses...

ActiveCampaign Launches Integration with Square

ActiveCampaign, an intelligence-driven sales and marketing automation solution for small- and medium-sized businesses, today announced its integration for Square, now available in the Square...

AdRoll Adds eCommerce Partnerships with BigCommerce and Yotpo

AdRoll announces integrations with BigCommerce and Yotpo to help merchants seize this trend using AdRoll’s suite of online marketing tools with no need to be a digital marketing expert. With 2.14...

Building Amazon Sales Funnels With Facebook Ads

Facebook Ads are still the most cost-effective and scalable external source of traffic available to Amazon sellers. In this article we will outline an...

Alexa’s Latest Email Feature Empowers Marketers

Alexa’s new email capabilities on voice-enabled devices like the Amazon Echo and Dot and tablet devices like the Kindle Fire are causing some concern...

Streamline Your Success With Omnichannel Marketing

Customers need an average of 6 to 8 touch points before converting. If you’re not engaging your customers through diverse mediums and across multiple...

iContact Integrates with Shopify, BigCommerce, Magento, and More with Zapier

Email marketing with iContact has just become even easier for small business owners thanks to a new integration with Zapier. Zapier seamlessly moves information between...