Instagram Displays Back-to-Back Ads in Compliance With Facebook’s Demand

Advertisements are appearing one after another in the Stories section of some Instagram users as a result of Facebook’s directive to double the volume of ads on the photo-sharing app. Instagram is currently testing back-to-back ads from different advertisers in hopes of improving the experience of its 500 million active users. Instagram Insists on Putting […]

ActiveCampaign is now available for Salesforce Essentials

ActiveCampaign and Salesforce

ActiveCampaign launches a new integration on the Salesforce AppExchange, empowering businesses to connect with their customers, partners, and employees in new ways. By connecting ActiveCampaign and Salesforce, businesses can align and automate marketing and sales teams while improving customer experiences at scale. When businesses connect Salesforce and ActiveCampaign, they can leverage the information they know […]

4 benefits of having a blog for your business

Blogging

There are lots of different benefits that blogging provides a business. The reality is, every business has lots of different ways to reach their customers, and a blog is another way to personalize content to reach customers and develop loyalty to your brand. The key for a successful blog is to have great writing along […]

Instagram and WhatsApp to receive ‘from Facebook’ branding

Facebook

In a move that appears to be controversial even within the company, Facebook is maybe rebranding Instagram and WhatsApp to add the “from Facebook” tagline. The report came initially from The Information and references “people familiar with the matter.” If the company follows through with this idea, both services will become known as Instagram from […]

Learn email marketing with ShippingEasy’s new free educational series

ShippingEasy educational email marketing series

ShippingEasy has launched a FREE seven-part educational series ecommerce sellers of all sizes can use to become an expert email marketer in just one week. They designed the series to educate ecommerce sellers on how to generate more revenue and drive traffic back to their website. The series covers: Learn the best practices in email […]

IAB study shows half of US consumer purchase disruptor brands

Man compares product online

IAB, the national trade association for the digital media and marketing industries, released “Disrupting Brand Preference,” a study that shows that disruptor brand shoppers comprise 48 percent of all US consumers. They are younger than incumbent brand-only shoppers, with 84 percent under 54 years old, and are likelier to have a household income of more than […]

The Ecommerce Guide to Writing SEO Friendly Content

SEO Friendly Content

Content marketing can achieve many things, to say the least. From building brand awareness to getting more targeted leads and boosting sales, this method has proven to be effective. Moreover, businesses that engage in content marketing are the ones who keep up with the competition, because more and more companies resort to such a strategy. […]

iContact Launches Email Marketing Partner Program

icontact email marketing

iContact has recently announced the launch of its new email marketing partner program.  The program is designed to reward individuals and organizations for referring iContact’s email marketing services to their network of business partners and the wider marketing community. The partner program pays a 25% commission on any revenue generated for a period of up […]

3 Reasons why an email list is important for business

email list marketing business

If you have even dabbled in an online venture, you’ve no doubt heard the phrase “The money’s in the list.” In other words, after years of expert testing in the field of online marketing, no other medium brings in as much profit as email. In fact, you won’t find many, if any, entrepreneurs that disagree. […]