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Twitter Goes to 280 Characters for English and Most Other Languages

In September we reported on a test Twitter was conducting with a small group of users to find out if going to 280 characters...

New Format For Sponsored Posts Developed By Instagram

Social media has become the go to for many people. Many celebrities and personalities use social media now to show their daily activities. This...

Social Media lessons from United Airlines and Pepsi for SMBs

social media is a great tool for marketing your products and services. But the last two weeks showed again that business owners must...

Videos To Make Up 75 Percent of Mobile Traffic by 2023

According to Ericsson’s latest report, videos will soon dominate mobile traffic usage by 2023. That's a great leap from all the traffic that it...

WhatsApp is Testing Verified Business Contacts

Earlier in the year, during Facebook's F8 developer conference, the company discussed how its Messenger app is becoming the communication platform of the future...

3 tips for boosting your small business’ sales on a budget

Having a small budget for your company is no fun, but it’s still something to work with. The secret is knowing the best ways...

Black Friday Deals Week Review – Tuesday

It's Day 2 of Black Friday deals week and retailers all over the world have begun their deals early in order to capitalise on the...

Instagram TV Is Here! What Does This Mean For YouTube?

Video content online has long replaced TV as a source of information and entertainment especially amongst the younger generation. That was the message sent across...

Adobe Buys B2B Marketing Platform Marketo for $4.75 Billion

Adobe agreed to acquire Marketo, a market-leading cloud platform for B2B marketing engagement, for $4.75 billion. The sale is subject to customary purchase price adjustments. With...

Is Wrong Timing Hurting Your Social Media Campaigns?

We have become used to thinking that social media is the 365/24/7 always on, instant news and marketing service. Engage it at any time of...