The Impact of Online Reviews on SEO

SEO Browsing

While part of any successful search engine optimization (SEO) approach is often overlooked, reputation management is being taken into consideration more strongly than ever before. In reality, 93% of consumers use online reviews in determining their buying decisions. Search engines such as Google are extremely capable of following consumer trends, the manner they look for certain […]

Google Removes AdSense Apps From iOS and Android

Google AdWords

Last July, Google announced it would be changing the mobile experience of AdSense for publishers by discontinuing the stand-alone mobile apps on iOS and Android. The company acknowledged that more than one-third of users were using mobile apps to check on their advertising revenue. However, Google also believed moving the reporting tool to a web […]

UPS Hosts Digital Marketing Webinar to Help Small Businesses Navigate COVID-19 Crisis

UPS to host digital marketing webinar

With the coronavirus emergency keeping many people at home, UPS will hold a webinar designed to help small businesses adapt and transform marketing strategies to digital. The free webinar will be held at 1 PM (EDT) on Thursday, April 16. UPS and digital experience agency Econsultancy will discuss strategies to convert marketing, commerce, and customer […]

Blueshift Integrates Magento and Shopify Online Commerce Platforms

Blueshift Magento Shopify

Digital AI-powered marketing platform Blueshift now integrates with popular ecommerce platforms Shopify and Magento. The integrations connect Shopify and Magento stores with Blueshift, synchronizing all ecommerce data to help marketers improve multi-channel customer experiences and workflows. The new integrations make it simple for brands to sync historical and real-time product catalog, transaction, and user behavior […]

Yotpo Partners With Retail Syndication Network Bazaarvoice

Yotpo Bazaarvoice

Yotpo announced a partnership with Bazaarvoice that will enable Yotpo customers to syndicate their product reviews and visual user-generated content to the world’s largest network of retail websites, empowering over a billion monthly shoppers to make more confident buying decisions. The power of Yotpo’s data-driven ecommerce marketing platform combined with the broad reach of the […]

Unlock Synergies Between SEO and Advertising on Amazon

Unlock Synergies Between SEO and Advertising on Amazon

As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online marketing strategy. You most likely have dedicated teams for each area that are equipped with the necessary skills to drive success. But while SEO and advertising are distinctive, separate disciplines in […]

Get Ahead of The Competition on eBay and Amazon in 2020

eBay Marketplace

Getting ahead of the competition on marketplaces, such as eBay or Amazon, isn’t the same as it used to be. These big ecommerce platforms are major sources of revenue for many sellers. However, the rules of the game have changed. The reason for this is first of all the fact that the battle for customer […]

Adobe Analytics Helps Close the Gap Between Online and Physical Retail

Retailers are coming off a busy season. Adobe Analytics—used by 8 of the top 10 global Internet retailers to understand how customers shop—shows a final tally of $142.5 billion spent online from November to December, growing 13.1%. On Cyber Monday alone, nearly $10 Billion was spent online. While these figures are impressive, we also see […]

Walmart’s Advertising Partners Program Gives Advertisers More Control

Walmart has been investing in building a robust in-house advertising offering through Walmart Media Group. In 2019, the retailer grew its technology offering through the acquisition of Polymorph, strengthening its supply-side ad stack to deliver full native ad campaigns and reports to brands. It also brought on new talent across executive and engineering levels and […]