Web
Analytics

Get Ahead of The Competition on eBay and Amazon in 2020

Getting ahead of the competition on marketplaces, such as eBay or Amazon, isn’t the same as it used to be. These big ecommerce platforms...

Adobe Analytics Helps Close the Gap Between Online and Physical Retail

Retailers are coming off a busy season. Adobe Analytics—used by 8 of the top 10 global Internet retailers to understand how customers shop—shows a...

Walmart’s Advertising Partners Program Gives Advertisers More Control

Walmart has been investing in building a robust in-house advertising offering through Walmart Media Group. In 2019, the retailer grew its technology offering through the...

Hootsuite Reveals 2020 Marketing and Social Trends

Hootsuite, a leading social media management service with over 18 million customers has released its Social Media Trends 2020 report. The company’s fourth annual report...

Bridge the Communication Gap With ActiveCampaign’s Predictive Content

ActiveCampaign, the leader in customer experience automation, recently launched Predictive Content and made it available in beta for the platform's Professional and Enterprise customers. The...

Study Shows Social Influencers Are Replacing Traditional Ad Agencies

Brands are using social media influencers more than traditional creative agencies to sell their products, according to the historical data released by IZEA Worldwide,...

Shopify Introduces New Email Marketing Tool

Shopify recently launched Shopify Email, an email marketing tool designed to help entrepreneurs build meaningful relationships with their customers in an increasingly crowded commerce...

Facebook Nearing 2.5 Billion Active Users – 32% Of World Population

Facebook could reach 2.5 billion daily active users (DAU) by the end of 2019. This is according to a recent report released by the financial...

Only 31% of Consumers Shop Through Social Media

Social media has long replaced face-to-face interaction, not to mention the way marketeers promote their products. Facebook, Instagram, and Pinterest are just some of the...

How to Improve Your Ecommerce Project Using Google AdWords

There are lots to be said about Google AdWords. Some entrepreneurs decide to abandon it altogether and focus on entirely different prospects. However, Google...