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Analytics

Blueshift Integrates Magento and Shopify Online Commerce Platforms

Digital AI-powered marketing platform Blueshift now integrates with popular ecommerce platforms Shopify and Magento. The integrations connect Shopify and Magento stores with Blueshift, synchronizing all...

Yotpo Partners With Retail Syndication Network Bazaarvoice

Yotpo announced a partnership with Bazaarvoice that will enable Yotpo customers to syndicate their product reviews and visual user-generated content to the world's largest...

Unlock Synergies Between SEO and Advertising on Amazon

As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online...

Get Ahead of The Competition on eBay and Amazon in 2020

Getting ahead of the competition on marketplaces, such as eBay or Amazon, isn’t the same as it used to be. These big ecommerce platforms...

Adobe Analytics Helps Close the Gap Between Online and Physical Retail

Retailers are coming off a busy season. Adobe Analytics—used by 8 of the top 10 global Internet retailers to understand how customers shop—shows a...

Walmart’s Advertising Partners Program Gives Advertisers More Control

Walmart has been investing in building a robust in-house advertising offering through Walmart Media Group. In 2019, the retailer grew its technology offering through the...

Hootsuite Reveals 2020 Marketing and Social Trends

Hootsuite, a leading social media management service with over 18 million customers has released its Social Media Trends 2020 report. The company’s fourth annual report...

Bridge the Communication Gap With ActiveCampaign’s Predictive Content

ActiveCampaign, the leader in customer experience automation, recently launched Predictive Content and made it available in beta for the platform's Professional and Enterprise customers. The...

Study Shows Social Influencers Are Replacing Traditional Ad Agencies

Brands are using social media influencers more than traditional creative agencies to sell their products, according to the historical data released by IZEA Worldwide,...

Shopify Introduces New Email Marketing Tool

Shopify recently launched Shopify Email, an email marketing tool designed to help entrepreneurs build meaningful relationships with their customers in an increasingly crowded commerce...