ActiveCampaign, the leader in customer experience automation, recently launched Predictive Content and made it available in beta for the platform’s Professional and Enterprise customers.
The product is a new machine learning feature that predicts the most engaging message for each individual being emailed based on only a handful of user inputs.
This is ActiveCampaign’s second Predictive product powered by its machine learning technology, which now makes over 1 million predictions per day, up from 1 million per month when Predictive Sending launched in May earlier this year.
Specifically aimed at improving email performance beyond A/B split testing technology used most frequently by email marketing and marketing automation providers, Predictive Content works towards modeling, predicting, and sending the type of content each individual within an audience is most likely to enjoy.
Messages That Spur Readers to Take Action
Predictive Content employs a machine learning technology that utilizes a dataset of nearly 2 million words spanning 300 unique dimensions, or ways to look at those words.
Furthermore, the model can adjust over time and identify whether or not an individual likes long or concise emails, prefers a serious or fun tone, as well as the topics they engage with most. It can do all these without requiring input from ActiveCampaign customers.
ActiveCampaign customers simply launch Predictive Content from within Email Designer, where they can create up to five different versions of an email.
Once triggered to send, Predictive Content automatically builds a preference profile of each person receiving the email and matches one email version to each person, ensuring optimal engagement.
“The customer experience, end-to-end, is full of precious encounters that any one individual can have with your brand. Predictive Content will allow businesses to generate communications that are curated specifically for an individual and continue to learn over time, going beyond a typical split-test to add an element of personalization that ultimately brings the business and the customer closer together.”
Jason VandeBoom, Founder & CEO, ActiveCampaign
Do you think Predictive Content can boost your email marketing campaigns?
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