Online payments technology company BlueSnap the global availability of Google Pay™ in the All-in-One Payment Platform.
With this integration customers across Australia, Europe and North America can now leverage Google Pay to accept payments made via online and mobile checkout, marketplaces, subscriptions, invoices and virtual terminals.
Google Pay is the fast and simple way to pay with Google that allows shoppers to make purchases using cards saved to their Google Account.
This provides a frictionless checkout process and increases conversions by eliminating the need to manually type billing and shipping details.
The service also offers security measures for BlueSnap clients and their customers. Once Google Pay is integrated on a company’s website or app, and a transaction is made, the payment information is encrypted with a key that is securely managed between BlueSnap and Google.
“Providing support for the acceptance of all mobile wallets on the BlueSnap All-in-One Payment Platform is a critical step to offering the most convenient, frictionless and safe shopping experience for our customers and their shoppers. We are pleased to expand this offering across all supported markets as Google Pay not only helps our customers boost the success rate of eCommerce transactions but also aligns with our strategy of providing the most innovative payment tools.”
Ralph Dangelmaier, CEO of BlueSnap
Easy and Quick for Consumers
Most wallets require users to go through an enrollment process and then pick and remember a username and password, which creates a lot of friction to both adoption and usage.
Google Pay benefits from the fact that many consumers already have a Google account with their payment information on file making checkout even easier.
“Making payments frictionless is a key focus for Google, and we’re excited that B2B and B2C companies using BlueSnap can now easily add Google Pay for a seamless checkout experience online.”
Prasenjit Phukan, Group Product Manager of Google Pay
As part of the partnership, BlueSnap will also extend Google Pay support to all of Bank of America Merchant Services (BAMS) customers who are leveraging BAMS’ integration with BlueSnap’s All-in-one Payment Platform, which was announced in October.
Taking into account reviews, mobile OS adoption and Google Trends data, BlueSnap predicts that Google Pay will take the lead worldwide on mobile payments by 2020.
BlueSnap Payment Platform
To learn more about BlueSnap, interested merchants can visit https://home.bluesnap.com/
Do you use Google Pay on your site? Please use the comments section below or head over to our Facebook Group for Small Business Sellers and interact with other small business owners.