BigCommerce and WP Engine announced a collaboration focused on scaling eCommerce on WordPress to address the needs of mid-market and enterprise merchants looking for a way to blend content and commerce.
This collaboration highlights the complementary solutions of BigCommerce for WordPress, a full-featured integration that combines the flexibility of WordPress with BigCommerce’s robust eCommerce engine, and WP Engine’s Digital Experience Platform.
To meet consumer desire for content-rich online shopping experiences, retailers are increasingly turning to WordPress to power the back-end of their eCommerce business.
However, they often encounter growth obstacles when using the content management platform as an eCommerce storefront.
Scalable Solution for Rapid Growth
With BigCommerce and WP Engine, high-volume and hyper-growth merchants now have access to an eCommerce solution that will enable them to scale their business on WordPress while maintaining the front-end experience their customers desire.
“As the platform for some of the largest eCommerce stores on WordPress, we are constantly looking for innovative solution that help our customers scale their business. We are collaborating with BigCommerce because we recognize the value of their highly scalable and intuitive eCommerce for WordPress solution will bring to our eCommerce customers.”
Lisa Box, vice president of strategic alliances at WP Engine
Built to appeal to high-growth customers, BigCommerce for WordPress was extensively tested on WP Engine’s platform to help ensure that the integration met the needs of WP Engine’s 85,000 global customers.
Additionally, the companies have worked together to help ensure that BigCommerce for WordPress is compatible with WP Engine’s Genesis Framework.
This framework is the world’s most popular theme framework for WordPress sites. With the related suite of StudioPress themes customers can quickly launch beautifully designed eCommerce storefronts.
“It’s no secret that content and commerce are inextricably linked in today’s retail environment, yet it’s historically been very difficult to find a solution that meets both needs at scale.”
Jimmy Duvall, chief product officer at BigCommerce
To learn more about this collaboration, visit https://www.bigcommerce.com/wpengine/
BigCommerce and WordPress
This news expands on BigCommerce’s recent announcement making WordPress available to all its merchants.
Content management and content marketing are increasingly becoming more important to eCommerce and with WP Engine, BigCommerce adds another valuable partner to help merchants build great shopping experiences.
Are you a BigCommerce client and are thinking about using WordPress to power your content marketing? Please use the comments section below or head over to our Facebook Group for Small Business Sellers and interact with other small business owners.