BigCommerce Now Offers Completely Customized Checkout Flow

BigCommerce announced the launch of its Checkout JS Software Development Kit (Checkout SDK), a new JavaScript library that makes it easy for merchants to consume BigCommerce’s Checkout APIs.

Combining built-in PCI compliance and advanced customization capabilities on a cloud-based eCommerce platform, Checkout SDK provides eCommerce brands, agencies and developers the ability to fully-customize every pixel of the checkout experience to their unique specifications.

In addition, BigCommerce announced it has partnered with Bolt and Moustache Republic to provide BigCommerce merchants alternative checkout experiences custom built using Checkout SDK.

Customized Checkout Helps Reduce Cart Abandonment

According to a 2017 study from the Baymard Institute, 28 percent of US consumers ultimately abandon checkout due to an experience that was too long or complicated, and another 23 percent abandoned their purchase because of an inability to calculate the total order cost upfront.

With Checkout SDK, BigCommerce merchants are no longer beholden to a predetermined checkout flow, but are able to adapt their experience as necessary while still preserving out-of-the-box PCI compliance.

Full Customization

With Checkout SDK, eCommerce agencies and developers looking to build a custom front-end checkout experience will benefit from significant new features, including:

  • Custom checkout capabilities – Developers can now add custom features to the checkout page of BigCommerce stores, such as alternative one-page checkout solutions and streamlined checkout flows.
  • Customization of every pixel – Brands and eCommerce agencies can define every pixel of the checkout experience, without any constraints over the presentation layer or customer experience, providing customers a cohesive experience throughout their entire purchase journey.
  • Business logic management – The BigCommerce Checkout SDK handles all of the complex business logic powering an eCommerce checkout, enabling merchants to focus on creating a look, feel and shopper experience that matches the company’s brand vision rather than worry about the heavy lifting.
  • Automatic feature updates – With customizable solutions built on top of the Checkout SDK, merchants need not worry about ensuring that their checkout remains up-to-date. All new BigCommerce checkout features and payment gateways will be added to the SDK, making it easy for merchants to update their custom checkout with the most current feature set.

“Checkout is one of the most valuable parts of a merchant’s online presence and determines whether a sale is made or lost, yet merchants have never had full control over its design or functionality due to the added complexity that accompanies the experience. An out-of-the-box solution works for some but others require something truly bespoke, and we want to make sure merchants and developers have all the robust tools they need to create unique, high-performing checkout experiences.”

Jimmy Duvall, chief product officer at BigCommerce

READ MORE: 50% of Online Shoppers Abandon Carts Depending on Delivery Options

Bolt and Moustache Republic Solutions

Using BigCommerce’s Checkout SDK, partners Bolt and Moustache Republic designed solutions that address more sophisticated use cases.

With Bolt, merchants can now offer a single-click checkout experience to returning customers. Optimized for both web and mobile devices, Bolt Checkout has been shown to speed up the average eCommerce checkout experience by 35-90 seconds, driving a lift in checkout conversion for brands like Kettlebell Kings.

Moustache Republic further streamlined the checkout process with a single page checkout that allows merchant customers to review their order and input all account details and payment information from a single screen.

Designed specifically for enterprise merchants that have sophisticated checkout customization requirements, Moustache Republic’s single-page checkout offers a secure, highly-configurable solution to ensure a checkout experience that matches a customer’s site expectations.

Earlier this month, Moustache Republic launched the first live implementation of a custom checkout built through Checkout SDK on Yellow NZ.

Checkout Optimization is Often an Afterthought

Many small online merchants, especially those that build and design their own stores, often do not spend much time on the checkout flow.

The basic out-of-the-box experience provided by eCommerce platforms implemented with little thought if this process really works for their business or industry.

One great way to learn if there is a possible problem with one’s checkout flow is to survey customers after a sale.

The same way a merchant may want to use surveys to learn about its products, asking questions about website usability from search to checkout can provide valuable insights that can improve sales conversion and reduce cart abandonment.

It is never too late to evaluate your store’s overall design and functionality, even as we head into the important holiday season months. Even small changes now can make a big difference when the season goes into full swing.

READ MORE: Convince eCommerce Customers To Splash Out At Once In A Few Easy Steps

If you are using the BigCommerce eCommerce platform and you already know you want to make changes to your checkout flow, head over to https://www.bigcommerce.com/checkout-sdk/.

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