BigCommerce today introduced a comprehensive suite of multi-currency features to streamline merchants’ cross-border operations and provide international customers with localized shopping experiences tailored to their native language and currency.
Available now across all plan types at no additional cost, BigCommerce’s multi-currency solution empowers its merchants to natively present, transact and settle purchases in more than 100 foreign currencies through pre-built integrations with leading payment providers Adyen, Elavon, Klarna, PayPal Express Checkout and Stripe.
In addition, BigCommerce plans to add support for Barclaycard, BlueSnap, and PayPal powered by Braintree in early 2020.
As brands and online marketplaces adapt to the rapid growth of cross-border commerce, a majority of consumers now expect merchants to allow them to pay using their local currency.
Study Shows Customer Prefer to Shop in Local Currency
A worldwide study conducted by PayPal found that 76 percent of online shoppers prefer to have the option to pay for purchases in either their local or preferred currency.
“In today’s global ecosystem, merchants not only need to have the technical ability to sell in new markets, but also provide international shoppers with a familiar, localized experience. BigCommerce’s enterprise-level multi-currency tools allow our merchants to quickly scale into new markets without forcing them to work with just one payment provider.”
Jimmy Duvall, chief product officer at BigCommerce
Merchants selling cross-border with BigCommerce’s multi-currency solution will benefit from key features that include:
- No extra fees: Allowing customers to check out in the same currency as their bank account or credit card saves them from paying additional fees when shopping cross-border.
- Accurate checkout rates: Currency exchange rates can be refreshed in one click, allowing merchants to give their customers an accurate final cost at checkout.
- Freedom of choice: BigCommerce’s Multi-Currency functionality works seamlessly with leading global payment gateways, allowing merchants to choose the vendor that works best for their business needs in each region.
- Complete control: As an added benefit, enterprise-level merchants can define currency-specific pricing by individual SKUs.
Today’s launch of BigCommerce Multi-Currency is the latest advancement in the company’s ongoing efforts to support merchants investing in international growth.
For more information on this new feature BigCommerce has launched, visit https://www.bigcommerce.com/solutions/international/.
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