Also, the company revealed new partnerships with several leading ecommerce agencies and technology providers, including full-service commerce agency GPMD, artificial intelligence (AI) search tool Klevu, content management and boutique WordPress agency Pragmatic, and digital transformation expert SQLI.
dotmailer is a leading marketing automation platform and BigCommerce’s first European Elite Partner.
The partnership will provide European retailers with the ability to create personalised marketing campaigns for their customers.
Through dotmailer’s Commerce Flow, merchants can synchronise customer contact data and purchase history from BigCommerce to deliver more relevant marketing communication to customers.
“In today’s retail environment, consumers expect merchants to personalise the sales experience to their individual needs, and working with BigCommerce helps ensure that their merchants can use store data to create marketing materials that actually serve the needs of their customers.”
Milan Patel, CEO at dotmailer
BORN is an award-winning digital and content production agency and will partner with BigCommerce’s European team as it expands to better serve its local market.
“Our expertise lies in helping enterprise-level businesses develop integrated, forward-thinking eCommerce experiences that drive their business forward.
BigCommerce stands out as a true platform leader in the mid-market.
The combination of our offerings gives European merchants a toolkit to deploy industry-leading eCommerce sites that attract and convert customers at a fraction of the cost, which is why we consider it our SaaS platform of choice.”
Daren Fitzgerald, executive vice president of commercial at BORN
Other Partnership Expansions
Existing BigCommerce partners Americaneagle.com, Convert Digital, and RANDEM are making additional investments in their own regional offices to streamline partnership opportunities.
These new and expanded partnerships follow several recent announcements stemming from BigCommerce’s first European office opening earlier this summer.
“Partnerships with leading technology and solutions providers represent an important component of BigCommerce’s holistic ecosystem because they help ensure that BigCommerce merchants all over the world have access to the tools they need to maintain a powerful eCommerce presence.
Each of these companies has a proven track record of delivering beautiful, engaging, high-performing websites, and we are confident that they provide the perfect complement to BigCommerce’s existing offerings.”
Mark Adams, vice president and general manager in Europe
Visit BigCommerce at The eCommerce Expo 2018 in London
While the BigCommerce offices in Europe still have that new office smell, the company is working hard to win over more clients in Europe with its cloud-based commerce platform.
The eCommerce Expo is a great opportunity to meet the local staff and learn more about what BigCommerce can offer to European merchants.
What do you think about BigCommerce European expansion and signing up more partners?
Let us know your thoughts in the comments section below. Or head over to our Facebook Group for Small Business Sellers to share your views and interact with other small business owners.