At first read you think to yourself, how is a Buy Button a new feature?
The company’s new feature is a way to enhance your marketing with a direct link to your BigCommerce store checkout page. Therefore, the new Buy Button feature allows retailers to create a more compelling CTA (Call-To-Action) marketing campaign.
WHY USE A BUY BUTTON OVER JUST A LINK TO YOUR STORE?
The main reason to use a Buy Button is that it is a direct connection to your checkout. Your customer is not directed to the product page or your main website, but they are going straight to the checkout page.
This method reduces checkout friction at a time when your customer is interested in your product from your ad, blog post, or email. In turn, this will increase sales conversion.
You probably guessed it by now. This marketing strategy is product specific.
Product specific marketing may not work for everyone, especially retailers that sell products that require options (colors, sizes, etc.).
However, for those retailers that can benefit from single product marketing, this is an excellent way to increase conversions and sales.
WILL THE BUY BUTTON MATCH THE VISUALS I AM USING?
BigCommerce is giving you many design options with the Buy Button. You should be able to make it match to your other marketing visuals with ease. You have full color, font, and text control over the Buy Button.
CONVERSION TRACKING FOR GOOGLE ANALYTICS
As you probably see from the above image, the new Buy Button also includes conversion tracking. This feature allows you to know exactly how well your ad campaign is working and make adjustments if necessary.
The BigCommerce Buy Button feature is available to all BigCommerce retailers now. If you are a BigCommerce retailer, check out today how to enhance your marketing strategy for better conversions here.