BigCommerce Adds Support for Venmo and Masterpass Payment Solutions

Cloud eCommerce platform BigCommerce announced the addition of Venmo and Masterpass as supported payment methods available to its merchants.

This payment solutions expansion further extends the ability that BigCommerce merchants can now offer consumers a wider range of payment options at checkout and capture every online purchase.

Research shows that, on average, 70 percent of consumers abandon their carts when shopping online – a number that increases to nearly 86 percent when looking specifically at mobile devices.

As one of the most complicated parts of the eCommerce experience, merchants continue to search for a solution that encourages consumers to complete the transaction.

Digital payment solutions like Venmo and Masterpass improve the customer checkout by providing a simple and streamlined way to pay on mobile.

“When it comes to the last mile of checkout, merchants cannot afford to risk losing the sale because they don’t offer the payment method that a given customer prefers. Especially during the holiday rush, there’s no margin for error or omission. We want our merchants to be able to concentrate on their products, brand and broader shopper experience, knowing that payments will be flexible, seamless and reliable.”

Jimmy Duvall, chief product officer at BigCommerce

Venmo and Masterpass

More than $35 billion in transactions were processed through Venmo in 2017 alone.

BigCommerce merchants using Braintree can now present a more intelligent, personalized checkout experience, providing customers the option to choose from multiple payment options, including Venmo and PayPal Credit.

When shoppers have Venmo enabled as a payment method on their mobile devices, it will automatically appear alongside other supported payment types, with no coding requirements by the merchant.

By adding Masterpass by Mastercard as a payment option, BigCommerce merchants gain access to the most advanced methods of payment security available today, while making the checkout experience more convenient for consumers.

Masterpass securely stores all payment information including card details, shipping information and payment preferences, shortening and simplifying the path to purchase.

To learn more about BigCommerce’s new payment options, visit:

https://www.bigcommerce.com/venmo
https://www.bigcommerce.com/masterpass

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