BigCommerce and Acquia Partner to Accelerate Content for eCommerce Initiatives

Acquia and BigCommerce today announced a partnership to help merchants develop and launch online eCommerce solutions with powerful, on-brand customer experiences.

Aquia provides enterprise products, services, and technical support for the open-source web content management platform Drupal.

This partnership will enable fast-growing brands to take advantage of industry-leading eCommerce solutions with world-class open source content management.

Today’s retailers naturally struggle to deliver on all of their omni-channel initiatives. No one shops on a single medium, and research shows that convenience and price are the biggest reasons consumers shop online.

Acquia and BigCommerce are collaborating to make it easier for brands to take advantage of cloud-based commerce and content solutions.

Through a series of go-to-market initiatives, merchants can now tap into the leading open source content management system Drupal and BigCommerce’s leading eCommerce platform for catalog, order, and customer data.

“Brands are under intense pressure to establish trust and foster a loyal customer base, or else risk being disrupted by dominant global retailers and low-cost competitors. That is why it’s so important to elevate your brand story at every opportunity and affirm your value in every interaction.

We’re working with BigCommerce to help fast-track the development of content for commerce initiatives for ambitious, mid-market brands. Our combined approach provides enormous opportunities to build brand storefronts and connect with consumers across every channel.”

Michael Sullivan, Acquia CEO

Brands that rely on the Acquia Experience Platform along with Drupal for content management will discover opportunities to create more powerful, branded content for commerce with BigCommerce.

Working with BigCommerce and Acquia, brands can quickly set up an online store that’s part of their digital experience.

“Working with Acquia, BigCommerce is expanding what’s possible for merchants and retailers that are looking to provide a unique site experience by empowering them to make content for commerce a strategic part of their marketing and retail strategies.

BigCommerce’s eCommerce platform offers a best-in-class commerce solution paired with the Acquia Experience Platform, enabling merchants to launch the world’s most engaging, content-rich commerce sites.”

Brent Bellm, BigCommerce CEO

Content Becomes Increasingly More Important to eCommerce

For BigCommerce this is the second major integration with a content management platform. Earlier in the year, BigCommerce revealed a collaboration with WordPress to bring more rich content to eCommerce.

READ MORE: BigCommerce for WordPress Integration Now in Beta

Brands need to work hard to earn the loyalty of repeat customers. That means investing in content-rich, fully personalized experiences that work across every channel, helping provide consumers with a great experience at every touch point.

With that goal in mind, BigCommerce is now working with two of the most powerful and rich content management systems.

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