Australians have shopped online like never before as 2.2 million households around the country clicked ‘add to cart’ and bagged a bargain in the four days to Cyber Monday says Australia Post. Online shopping growth was up over 42 percent for the same period, beating the record set in 2019, the postal service added.
Additional Findings From Australia Post Include:
- Popular purchases included Variety Stores, Fashion and Apparel goods and Home and Garden items, up 20 percent, 41 percent, and 50 percent year-on-year respectively.
- Shoppers were also eager to buy from Major and Discount Stores and Pet Products both up over 80 percent when compared to last year.
- On a state-by-state basis, New South Wales led the way holding over a third of total purchase volume. This was followed closely by Victoria with just over a quarter of all purchases.
Australia Post Executive General Manager Business, Government & International Gary Starr said this is a week for the history books, not only for Australia Post but the Australian ecommerce industry as a whole.
“What we’re seeing now is truly the culmination of what has been an extraordinary year for online shopping in Australia. No-one could have predicted in March the seismic shift the COVID-19 pandemic would create; it’s exceeded every expectation, and we’re looking forward to seeing how this continues this month,” added Starr.
This week is shaping to be our busiest ever for Australia Post as from Monday the service expects to deliver more than 13 million parcels in total – almost three million more than the same week last year.
The 2020 Black Friday/Cyber Monday online shopping sales have fuelled the biggest parcel boom in Australia Post’s history with millions hitting its national network since Monday.
Every day this week, Australia Post added it has been delivering over two million parcels, and more than 630 tonnes of airfreight was uplifted and transported across the nation for delivery between Black Friday and Tuesday – over 200 tonnes more than in 2019.
With this surge in parcels in its network, the Australia Post suggests shippers send parcel earlier this year to ensure timely delivery by December 25. Most domestic parcels should be mailed by December 12, with Express Post by December 19.