Augmented Reality Makes eCommerce Shopping a Lot Easier, And They’ve Just Scratched The Surface

augmented reality

Retail Brands are now slowly tapping into Augmented Reality to boost their sales. Retailers like Lowe’s and Wayfair are now using AR to help consumers see what they’re products will look like in their homes without buying it yet. Using only their phone’s camera, consumers can pick an item, and virtually set it anywhere they’d like through the screen.

However, treading into unknown waters is not as easy as it seems. It presents challenges to consumers, especially when he or she is attempting to buy a product.

“This technology is still very new for people… [But] over time they get more comfortable with it … as more of these applications come out,” Josh Shabtai, Director of Lab Productions and Operations, Lowe’s

Shabtai further explained that there are some parents who expressed their interests in playing with Augmented Reality soon after they saw their children playing with apps that use it. Lowe’s claim that it scores at least 104 percent conversion rate when customers utilize with 3D objects in its app.

How retailers use AR for their business

Augmented Reality
Source: Ikea

Ikea’s mobile AR app, Ikea Place, makes it easier for a consumer to prick products in their store by providing design inspirations. The mobile app has over 2,000 Ikea items available for purchase on the retailer’s store official website. However, one challenge that Ikea has to face is how to make the 3D AR piece of furniture look real.

Wayfair also had the same problem with helping their consumers view it more realistically. Head of next-gen experiences at Wayfair, Shrenik Sadalgi, believes that people still have a lot to go when it comes to AR but still remains hopeful about it. He believes that it’ll become a second nature when it comes to online shopping and may even be close to mandatory at some point.

Have you used Augmented Reality in eCommerce yet, and do you think it is the next big thing? Head over to our Facebook Discussion Group or use the comments section below.

For almost 10 years Dave has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant it was the opportunity to start UnderstandingE with Matt Ogborne showing the world how to utilize Magento as the Third Generation of Multi-Channel software. Dave also recently started a YouTube channel called the Manc Entrepreneur (click YouTube icon link below to watch Dave's videos) where he discusses all things eCommerce and entrepreneurship aimed to help young entrepreneurs get started on their own journey. When Dave isn’t working his main interests include, Technology, Cars and throwing himself off high things into water.


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