Apple, Google and Amazon are the World’s Most Valuable Brands

Apple google amazon

Their ability to address the changing needs and behaviors of consumers landed Apple, Google and Amazon the top three spots in Interbrand’s list of top 100 brands.

apple HQAccording to the consultancy firm’s Best Global Brands 2018 report, Apple’s brand value of $214 billion kept it at the No. 1 position, Google’s $155 billion brand valuation held it to second place, while Amazon’s brand value of $101 billion helped it climb to third place from fifth in 2017.

Apple and Google have been in the lead for six consecutive years, says Interbrand, while noting that Amazon is clearly the fastest-growing brand, not to mention the most customer-centric company.

“When people order household goods 24/7 from Amazon Prime, watch Prime TV shows, party at Prime Live Events, order clothes from subscription service Prime Wardrobe, or purchase sustainably-sourced groceries from recently-acquired Whole Foods, the company analyzes consumers’ interaction data, and then uses it to continually customize and enhance the Amazon experience for every single customer.” – Interbrand Report

A fast-growing newbie

Aside from Amazon, the report also cited Netflix as an ever-evolving brand that has not only changed the TV landscape, but also become one of the world’s “most successful content creators.”

The Internet streaming service provider first appeared in Interbrand’s top 100 list last year and was ranked #78; this year it ascended to #66.

Other potential newbies named in the report were Spotify (#92) and Subaru (#100).

Here are the world’s 10 most valuable brands in 2018:

  1. Apple ($214bn)
  2. Google ($155bn)
  3. Amazon ($101bn)
  4. Microsoft ($93bn)
  5. Coca-Cola ($66bn)
  6. Samsung ($60bn)
  7. Toyota ($53bn)
  8. Mercedes-Benz ($49bn)
  9. Facebook ($45bn)
  10. McDonald’s ($43bn)

Which companies lost their brand’s worth?

Interbrand ranks the success of a company based on how it responds to the needs and expectations of its customers.

Although many companies did better this year than the last, there were some that slid down the rankings.

Facebook, which continues to be hounded by security issues, was one of the unfortunate brands whose value declined. It slipped to the ninth spot after five years of running alongside the world’s top brands.

Still, the social media giant is luckier than Tesla, Thomson Reuters, Moët & Chandon, and Smirnoff, who were in the top 100 brands last year, but not this year.

Interbrand said many of this year’s top performers are subscription based businesses, accounting for 29% of the top 100 brands.

What do you think of Interbrand’s report? Let us know your thoughts in the comments below or over in our Facebook Group.

For almost 10 years Dave has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant it was the opportunity to start UnderstandingE with Matt Ogborne showing the world how to utilize Magento as the Third Generation of Multi-Channel software. Dave also recently started a YouTube channel called the Manc Entrepreneur (click YouTube icon link below to watch Dave's videos) where he discusses all things eCommerce and entrepreneurship aimed to help young entrepreneurs get started on their own journey. When Dave isn’t working his main interests include, Technology, Cars and throwing himself off high things into water.


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