The Amazonification of Whole Foods Market Continues into Holiday Sales

Source: Whole Foods Market

Amazon continues to bring more non-Food products and services to its Whole Foods Market subsidiary this holiday season.

To date, over 100 Whole Foods Market stores started selling Amazon branded tech gadgets such as the Kindle Readers & Fire Tablets, Echo Smart Speakers, Fire TV, etc.

Also, the company announced they have added Amazon lockers to almost 400 stores now, making pick up and return for Amazon shoppers near a Whole Foods Market simple and easy.

Image: eSellerCafe | Amazon Lockers at Whole Foods Market, Pembroke Pines, Florida

Recently, I returned an item and tried the Amazon return service using the Amazon Locker at a Whole Foods Market near my home.

It was simpler and faster than going to the post office, and I had my refund the next day in my Amazon account!

Due to lease restrictions, some Whole Foods Markets may never offer Amazon’s tech gadgets or will receive the Amazon Lockers, but it seems the company is overcoming most of the pushback.

However, despite the tussle around some of their leases, this year most Whole Foods Stores have added other non-Food items for the holiday season.

  • Stylish and sustainable gift wrap – Paper Source, a paper goods retailer offering artisanal paper from around the world, designed a distinctive holiday gift wrap collection for Whole Foods Market, including 13 wrapping paper designs, four gift tags, six gift card holders, 12 gift bags in three sizes, along with several beautiful ribbons, bows, twine and washi tape to give packages a finishing touch. All the printed gift wrap is made from 100 percent recycled materials with 30 percent post-consumer waste, produced with renewable energy sources and delivered under responsible mill practices.
  • Responsibly sourced kids’ toys – In partnership with PBS Kids, all net proceeds from purchases of sustainable wooden PlanToys ($5.99 – $29.99) and Aurora Plush Animals (starting at $9.99), made from 100% non-toxic materials, will support PBS KIDS’ mission to empower children to succeed in school and in life. Whole Foods Market will donate one percent of total sales to Whole Kids Foundation®, an organization dedicated to improving children’s wellness and nutrition.
  • Beauty must-haves for the holidays – This is a Whole Foods Market tradition as the company looks for exciting and unique beauty products to offer their customers. Often they are sourced from local businesses or they benefit charitable organizations around the world.

As Amazon continues to integrate Whole Foods Market into its core Amazon.com business, the grocery retail stores will become a more prominent part of the overall sales strategy.

What do you think how Amazon has integrated Whole Foods Markets sofar? What other ideas would you like to see that may benefit third-party marketplace sellers to become part of the Whole Foods Market strategy? Drop us a line in the comments section below.

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