Amazon Wins Premier League Football Deal

Amazon have announced today that they have secured the rights to 20 Premier League Football (Soccer) games for the 2019 season.  In a reported three year deal Amazon have taken one of the packages usually bought by Sky or BT Sport.

This is the first time that Amazon have made their way into the UK sport broadcasting space and they have done so in a big way.

Pushing Prime Subscriptions for December

As part of the deal Amazon have secured the broadcast rights to some midweek games in December.

Amazon Prime logo

More importantly they also have the exclusive UK broadcasting rights to all of the games that play on Boxing Day.

Boxing Day being a bank holiday in the UK is traditionally a big day for football fans with plenty of fixtures from the Premier League.

For the first tie ever this means that every team will be available on the same viewing channel.

“We are always looking to add more value to Prime, and we’re delighted to now offer, for the first time, live Premier League matches to Prime members at no extra cost to their membership…The Premier League is the most watched sports league in the world.  Over these two December fixture rounds Prime members will be able to watch every team, every game, so no matter which Premier League team you support, you’re guaranteed to see them play live on Prime Video.” Jay Marine, Vice President of Prime Video in Europe.

The Premier League Chairman added:

“Prime Video will be an excellent service on which fans can consume live Premier League football – including for the first time in the UK a full round of matches –  and we look forward to working with them from season 2019/20 onwards.” Richard Scudamore, Premier League Executive Chairman

Amazon Taking Video Seriously

Whilst this is Amazon’s first foray into UK Football this isn’t their first venture into major sporting events around the world.

Back in 2017 Amazon paid a reported $50 Million to broadcast 10 NFL games in America.  Whilst in the UK Amazon has also shelled out tens of millions to have exclusive UK rights to both the U.S. Open and ATP World Tour tennis tournaments.

Going after Football in the UK is a huge step for Amazon which it is estimated to cost them around £100 Million for the 20 games in the 2019 season.

This further solidifies Jeff Bezos’ stance that they were going to invest heavily in Amazon’s Video offerings and by going after sport in this way is a great tactic and could heavily drive new Prime subscriptions.

Would you take out a Prime subscription to have access to your favourite sporting fixtures? It may soon be necessary if the Amazon tactic continues.  Let us know in the comments section below or in our Facebook Group.

For almost 10 years Dave has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant it was the opportunity to start UnderstandingE with Matt Ogborne showing the world how to utilize Magento as the Third Generation of Multi-Channel software. Dave also recently started a YouTube channel called the Manc Entrepreneur (click YouTube icon link below to watch Dave's videos) where he discusses all things eCommerce and entrepreneurship aimed to help young entrepreneurs get started on their own journey. When Dave isn’t working his main interests include, Technology, Cars and throwing himself off high things into water.


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