Amazon UK Launches Christmas TV Commercial “The Show Must Go On”

Amazon Christmas

It’s that time of the year when big retailers enter the silent competition to out do one another with the most impressive, emotion stirring Christmas TV advert. This was Amazon’s entry last year.

Well today Amazon UK is premiering their feature length 2 minute advert in the first commercial break of the The Great British Baking Show (The Great British Bake Off in the UK)

The advert is titled “The Show Must Go On” and will undoubtedly strike a chord with many and the challenges faced with Covid-19 and 2020.

You can watch the full video right now below:

“Our TV ad is inspired by, and pays tribute to, the unbeatable human spirit and the power of community that we have witnessed so often this year.”
– Simon Morris, VP Global Creative, Amazon

To coincide with the launch of their Christmas advert, Amazon have officially launched their Christmas Shop on the Amazon UK website.

This is a dedicated page on their website which is purposefully built to help shoppers find the perfect gifts for their friends and family this year.

Whether as a seller or a buyer on Amazon you can’t argue with their ability to give customers what they want and need in an incredibly efficient way, which this year could mean more than ever before.

How much of your Christmas shopping will take place online, and specifically on Amazon this year?

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