Amazon to Cease eCommerce Operations in China

Amazon China

Amazon has announced that it will cease its eCommerce operations in China, citing stiff competition with Chinese marketplaces Alibaba and as the reason.

amazon logoStarting July 18, third-party sellers can no longer sell on and receive seller support, but China-based shoppers will still be able to shop for products sold by international sellers, including those in the US, UK, Denmark, Germany, and Japan.

In its official statement, Amazon said it will be focusing on cross-border trade as imported brands are very popular among Chinese customers.

“Over the past few years, we have been evolving our China online retail business to increasingly emphasize cross-border sales, and in return we’ve seen very strong response from Chinese customers. Their demand for high-quality, authentic goods from around the world continues to grow rapidly, and given our global presence, Amazon is well-positioned to serve them.” – Amazon Spokesperson

Chinese retailers, however, can still continue to sell their products to overseas customers through Amazon’s global site.

Did Amazon fall short of Chinese customers’ expectations?

While Amazon offers a wide variety of products, its local counterparts are faster in delivering goods to Chinese customers, according to analysts in China.

They added that Alibaba,, and other Chinese eCommerce platforms would aggressively come up with strong marketing campaigns to push the sales of their products on Singles Day, an area which Amazon lacked focus in.

Amazon’s ticket to China’s eCommerce market was its acquisition of in 2004, which it renamed to Amazon China in 2011. Despite the shutdown of its Chinese marketplace, the online retail giant’s Amazon Web Services and Kindle e-books will continue to operate in the country.

What are your thoughts on Amazon China’s closure? Share them with us in comments below or over in our Facebook Group.

For almost 10 years Dave has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant it was the opportunity to start UnderstandingE with Matt Ogborne showing the world how to utilize Magento as the Third Generation of Multi-Channel software. Dave also recently started a YouTube channel called the Manc Entrepreneur (click YouTube icon link below to watch Dave's videos) where he discusses all things eCommerce and entrepreneurship aimed to help young entrepreneurs get started on their own journey. When Dave isn’t working his main interests include, Technology, Cars and throwing himself off high things into water.



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