Amazon.co.uk unveils two furniture brands Movian and Alkove, its first own brands of furniture available in the UK, including stylish products for the living room, dining room, bedroom and beyond.
The home and interior lines aim to refresh the home with versatile pieces that fit seamlessly into various lifestyles.
Lighting, additional home furnishings and textile items will be introduced to the ranges in due course.
Customers can discover a new destination for home inspiration at amazon.co.uk/amazon-home where they can find a broad selection of furniture including Amazon own and exclusive brands.
Designed to fit a busy lifestyle, Movian offers a flexible and practical collection of modern, Scandinavian-inspired furniture.
With functional products like the andre accent chair, Movian offers quality items that are designed for customers taking their first steps to create a unique living space.
Alkove is a high-end brand for customers looking for premium design and quality materials. The brand offers a superior quality collection of sophisticated key pieces like this sleek, handcrafted leather sofa.
Amazon – Ikea Like Furniture
Looking at these two brands Amazon launched in the U.K., it appears they are trying to directly compete with Ikea style furniture.
Neither brand is currently being offered in the US, so this could be test market for Amazon. The U.K. is one of the top 5 Ikea markets in the world.
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