Amazon announced that 50 new tools and services have been launched this year so far to help small and medium-sized businesses grow their business in Amazon’s stores.
Amazon invests billions of dollars each year on infrastructure, tools, and services that enable small and medium-sized businesses to reach new customers and successfully sell their products online.
The most recent investments include the introduction of selling tools and services across Fulfillment by Amazon, Seller Central, Amazon Advertising, and more.
“We are constantly listening to seller feedback and rolling out new tools based on their insights to help small and medium-sized businesses succeed selling in our stores”
“From updates to brand analytics to a new global selling workflow, businesses have access to infrastructure, technology, and insights to help them reach more customers and grow their business online.”
“Small and medium-sized businesses are growing sales in Amazon’s stores at a faster rate than Amazon’s retail business and these new tools and services serve as a catalyst to enable additional growth.”
Ian Simpson, VP Selling Partner Services at Amazon
Highlights of New Tools
A sample of recently launched tools and services for sellers includes:
- Brand Analytics: Enhanced brand analytics provide brand owners with information on popular search terms and comparable products.
- Fulfillment by Amazon (FBA) Monthly Storage and Removal Fee Waiver: With the monthly FBA storage and removal fees waived, sellers in select regions can now test out limited quantity new-to-Amazon products for a promotional period.
- Global Registration Experience: A new Sell Across the World (SAW) workflow provides personalized guidance to help sellers expand globally.
- Interactive Seller University Content: Refreshed Seller University interactive eLearning content offers Selling Partners live practice opportunities to help them better operate an Amazon store.
New Educational Services From Amazon
To further help small and medium-sized businesses thrive in Amazon’s stores, Amazon hosts a variety of events to educate sellers, including Amazon Academy events across Europe, the Boost Conference specifically for businesses using the FBA service, and the new Selling Partner Summits across the US.
The new Selling Partner Summits are a series of six conferences designed to help sellers grow their business in Amazon’s stores. The conferences, which were announced in February, sold out quickly in just six weeks.
More than half of all units sold in Amazon’s stores are from small and medium-sized businesses.
The 2018 Amazon Small Business Impact Report revealed that there are more than one million U.S.-based small and medium-sized businesses selling in Amazon’s stores.
Amazon estimates that small and medium-sized businesses selling in Amazon stores have created more than 900,000 jobs worldwide.
In 2018, more than 50,000 small and medium-sized businesses exceeded $500,000 in sales in Amazon’s stores worldwide, and nearly 200,000 surpassed $100,000 in sales.
The number of small and medium-sized businesses eclipsing $1 million in sales in Amazon’s stores worldwide grew by 20 percent last year.
To find out more about all tools available to help small and medium-sized businesses grow in Amazon’s stores, visit: amazon.com/sellercentral.