Amazon recently applied for “AmazonTube” and “OpenTube” trademark requests on December 5, hinting that the online eCommerce giant would consider its own streaming service to compete with YouTube.
Google and Amazon have butted heads a few times, but both companies are trying to dominate the digital assistant market and have engaged in a battle over smart speaker supremacy.
Amazon has been refusing to sell Google device on its eCommerce platform, and Google recently announced that it will pull out Youtube from Amazon Echo and Fire TV devices on January 1, 2018.
Although Amazon can’t afford to lose its access on YouTube, creating its own streaming service may sound like a better idea.
The giant retailer also announced that all its Fire TV devices will gain browser support with its own Silk browser and Firefox’s browser, which at least would allow Fire TV users to circumvent Google blocking YouTube.
While both companies have engaged in some talks to try to resolve their differences, Amazon is not going to stand still and hope something can be resolved.
Plus, what prevents Google from removing access to YouTube in the Future?
Trademark Filings are Cheap, but Don’t Count Out Amazon on Building A YouTube Competitor
Amazon filed the trademark requests with the U.S. Patent and Trademark offices on December 5, the exact day when Google posted a message on the YouTube app on Fire TV devices that Amazon will no longer be able to have access on the app starting in January.
The descriptions of the names include having some fair amount of details, giving us a hint of what it’s all about.
According to the request, the service will be “an on-line network services that enable users to share content, photos videos, text, data, images and other electronic works relating to entertainment, including, movies, television, audiovisual works, music, audio works, books, theatre, literary works, sporting events, recreational activities, leisure activities, tournaments, art, dance, musicals, exhibitions, sports instruction, clubs, radio, comedy, contests, visual works, games, gaming, festivals, museums, parks, cultural events, concerts, publishing, animation, current events, fashion, multimedia presentations, history, language, liberal arts, math, business, science, technology, hobbies, culture, sports, arts, psychology, and philosophy.”
And to add a bit more intrigue, Amazon integrated Alexa into Twitch! And that was also announced after Google played hardball with YouTube!
Twitch the Secret Weapon?
We already know that Amazon AWS services could handle any video traffic. But building out a public tube style channel is going to take a few months from conception to working beta.
Many people may forget Amazon owns Twitch, the gaming tube style channel and marketplace social media platform.
Just this month, Amazon added more flexibility to embed advertising into Twitch.
There is even a little bit of a “dark side” that has emerged on Twitch involving provocative streaming by younger women… Something the company will have to deal with if it wants the platform to have mass appeal.
While Twitch is still a male dominated audience, with just over 100 million active users, it is the technological platform that powers it that could turn Twitch into an YouTube style service in very short time.
Adding mass appeal channels to Twitch wouldn’t be very hard and over time Amazon could create separate landing environments that are specific to the video audience (gaming vs. mass appeal). This is where the new trademark names could play a role.
Google in Protest of Amazon’s Policy
Google is objecting Amazon’s policy not to carry Google-owned products on its eCommerce site.
The company also doesn’t agree with Amazon’s decision not to allow its Video Service on Chromecast for the past two years.
However, the online retail giant was recently trying to patch things up with Google by allowing the products to be on its site on Friday, although the devices are still not officially listed.
Amazon has also registered other domain names such as AlexaOpenTube.com, AmazonAlexaTube.com, and AmazonOpenTube.com, but these seem just very long names that would not be used in the real world.
If Amazon decides not to patch things up with Google, would AmazonTube be able to compete with Google’s YouTube? Drop us a line in the comments section below.