Amazon Offers Deal for Marketplace Sellers in Australia

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To jump-start its third-party marketplace in Australia, the company is offering a limited time half-price deal for new sellers.

Australian seller that sign up now pay only AU$24.98 + GST per month for the first two months of their subscription. After the two months, the normal subscription fee of AU$49.95 + GST per month will apply.

For SMEs that are still thinking about placing their products on Amazon, this may be a good trial to find out if Amazon can provide a boost in sales.

Currently, the company offers more than 20 product categories for sellers to list their products. All products must be new and some categories may require pre-approval by Amazon before a seller can list in them.

The pre-approval pretty standard practice for Amazon as it tries to keep its marketplace clean in some categories that have higher than average problems with fake goods, bad sellers, or over-saturation.

Fees For Selling

In addition to the monthly fee, there are category referral fees Amazon charges. Here is a list of all the current categories with the current referral percentages charged by Amazon:

  • Automotive & Powersports – 9%
  • Baby Products (excluding Baby Apparel) – 9%
  • Beauty – 9%
  • Books – 12%
  • Camera and Photo – 8%
  • Mobile Phone Devices – 8%
  • Clothing & Accessories – 12%
  • Consumer Electronics – 9%
  • DVD – 12%
  • Electronics Accessories – 9%
  • Health & Personal Care (including Personal Care Appliances) – 9%
  • Home – 9%
  • Kitchen – 9%
  • Luggage & Travel Accessories – 12%
  • Music – 12%
  • Musical Instruments – 9%
  • Office Products – 9%
  • Outdoors – 9%
  • Personal Computers – 6%
  • Shoes, Handbags & Sunglasses – 12%
  • Software & Computer/Video Games – 12%
  • Sports – 9%
  • Tools & Home Improvement – 9%
  • Toys & Games – 9%
  • Video & DVD – 12%
  • Everything Else – 12%

Sellers also pay a closing fee of $1.00 per media item that is sold. Media categories are Books, DVD, Music, Software & Computer/Video Games, Video, and Video Game Consoles.

Amazon also has a refund administration fee. If a seller refunds a customer for an order for which they have already received payment, Amazon will refund the seller the amount of the Referral Fee paid for the item(s), minus the applicable Refund Administration Fee, which is the lesser of $5.00 or 20% of the applicable Referral Fee.

The percentages and fees are in line with other Amazon country marketplaces, but may be new to sellers used to selling on eBay.

To learn more how to sell on Amazon in Australia, including the new Amazon FBA program, interested sellers can find the full detail here.

If you are thinking about selling on Amazon Australia or are selling on the marketplace already, we’d love to hear your view. Head over to our Facebook Discussion Group or use the comments section below.



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