Amazon Makes Large Deliveroo Investment

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There’s definitely still room for additional players in the restaurant food delivery market, even for a giant like Amazon.

Amazon placed a hefty amount of investment in food courier Deliveroo’s Series G funding round, which brought the total amount raised to $575 million.

Deliveroo did not reveal the exact amount Amazon paid but said the online retail giant is set to be its largest investor.

“Amazon has been an inspiration to me personally and to the company, and we look forward to working with such a customer-obsessed organisation. This is great news for the tech and restaurant sectors, and it will help to create jobs in all of the countries in which we operate.” – Will Shu, Founder & CEO, Deliveroo

A Second Chance for Amazon

amazon logoBack in 2016, Amazon launched its own restaurant delivery service in the UK called Amazon Restaurants, but it was shut down late last year. Buying into Deliveroo gives the eCommerce company another chance to grab a piece of the food delivery pie, if not outpace the sector’s giants like Just Eats and Uber Eats.

Amazon’s investment takes Deliveroo’s total capital raised since its inception in 2013 to $1.53 billion. The food courier said it will use the money to build more ‘delivery-only super kitchens’ in order to expand its offerings as well as customer base.

Deliveroo currently operates in 14 countries, including Australia, Belgium, France, Germany, Hong Kong, Italy, Ireland, Netherlands, Singapore, Spain, Taiwan, UAE, Kuwait, and the UK.

You think Amazon’s more likely to succeed in the restaurant food delivery market this time around? Share your thoughts with us in the comments below or in our Facebook Group.

For almost 10 years Dave has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant it was the opportunity to start UnderstandingE with Matt Ogborne showing the world how to utilize Magento as the Third Generation of Multi-Channel software. Dave also recently started a YouTube channel called the Manc Entrepreneur (click YouTube icon link below to watch Dave's videos) where he discusses all things eCommerce and entrepreneurship aimed to help young entrepreneurs get started on their own journey. When Dave isn’t working his main interests include, Technology, Cars and throwing himself off high things into water.


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