Amazon is on course to invest $18 billion this year to help independent businesses sell to customers, including investments in logistics, tools, services, programs, and people.
Since the beginning of the year, Amazon has launched over 135 free tools and services to help sellers grow their sales in Amazon’s store.
In the next twelve months, the company will provide over 500,000 U.S. small and medium-sized businesses (SMBs) currently selling on Amazon with online selling guidance, education, and support, and the company plans to onboard an additional 100,000 U.S. businesses as new sellers in its store.
The announcements were made at Amazon Accelerate – a three-day virtual summit for U.S. SMBs who are currently selling in Amazon’s store or interested in doing so.
Amazon Accelerate is the company’s largest-ever U.S. event focused on providing existing and aspiring sellers with insights and ideas for how small businesses can thrive in Amazon’s store.
Amazon Sellers Continue To Experience Growth
Despite the impact COVID-19 has had on small businesses, many American SMBs selling through Amazon have experienced continued growth.
Third-party sellers continue to account for more than half of all units sold in Amazon’s store, and even during the pandemic, third-party sales continued to grow faster than Amazon’s first-party sales.
In the twelve-month period ending in May, American SMB sellers sold more than 3.4 billion products, up from 2.7 billion year-over-year, and averaged $160,000 in sales, up from approximately $100,000 a year prior.
Accelerate featured Amazon executives, sellers, and independent online selling experts who shared insights on how sellers can sustain and grow their companies through 2020 and into the future.
“At Amazon, our mission is to be Earth’s most customer-centric company, and part of fulfilling that mission is connecting small businesses with customers,” says Jeff Wilke, CEO Worldwide Consumer at Amazon.
Amazon To Invest Another $100 Million
Amazon also announced plans to invest an additional $100 million to help small businesses around the world increase their sales and reach new customers this Prime Day and throughout the holiday season.
Last year during Prime Day, third-party sellers – mostly SMBs – exceeded $2 billion in global sales.
This new investment will go toward putting a spotlight on the diversity of small businesses selling in Amazon’s store, positioning them for increased sales during Prime Day and throughout Q4.
Further details will be announced closer to Prime Day.