Amazon Go Expands to London

Amazon Go

Amazon Go is expanding outside the US and opening soon to Londoners.

The eCommerce giant has acquired a retail space in London but did not say how many locations it plans to secure for its cashier-less convenience store. However, if things go as planned, its London store could be its first overseas.

amazon grocery
Image: Amazon

To be clear, though, Amazon Go isn’t the first checkout-free store that the UK is going to have, as supermarket chain Sainsbury has 68 checkout-free stores that allow customers to scan items, bag them, and pay with their phone.

UK’s largest retailer Tesco has also been testing its own scan and pay system. However, Amazon is more advanced than these big supermarkets in terms of technology as it spares shoppers the trouble of scanning items.

Amazon Go Hastens Expansion

Amazon Go has a total of 10 stores nationwide, which is expected to hit 3,000 by 2021, according to the retail giant.

As for its plans on conquering the UK’s grocery market, Amazon is definitely not taking its time. It has been working double time to find sites between the size of 4,000 and 5,000 square feet for each Amazon Go store it plans to build.

Unlike the UK’s checkout-free stores, Amazon Go’s ability to detect which products are taken from the shelves and charge a customer’s credit card once they’ve left the store gives it a competitive edge over its competitors.

Aside from the expansion, Amazon is currently focused on selling food through its Amazon Fresh, Amazon Pantry and Amazon Prime Now services.

Could Amazon Go’s entry to the UK revive the interest of British consumers in physical stores? Share your thoughts with us in the comments below or over in our Facebook Group.

For almost 10 years Dave has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant it was the opportunity to start UnderstandingE with Matt Ogborne showing the world how to utilize Magento as the Third Generation of Multi-Channel software. Dave also recently started a YouTube channel called the Manc Entrepreneur (click YouTube icon link below to watch Dave's videos) where he discusses all things eCommerce and entrepreneurship aimed to help young entrepreneurs get started on their own journey. When Dave isn’t working his main interests include, Technology, Cars and throwing himself off high things into water.


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