Amazon.de’s Leaked Sales Data Accounts for 27% of Germany’s eCommerce

Amazon.de on german flag
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Amazon’s German marketplace accidentally sent an email to its third-party sellers, showing the marketplace’s total gross sales which accounts for 27% of Germany’s total eCommerce revenue.

Wortfilter.de in Germany released the emails, which can be found here.

amazon logoAccording to those who received the email on Tuesday, Amazon.de generated an estimated revenue of €10.25 billion, an amount which has been kept secret by the online retail giant.

The said email also promoted sales generated on Amazon’s US site and described it as the largest marketplace in the world.

“50% of Amazon’s revenue is generated on Amazon.com and Amazon.com generates revenue that’s seven times as big as it does on Amazon.de, with just half as many merchants.” – Amazon.de

However, the company’s revelation was a disappointment to Germany’s financial analysts who expected the figures to be higher or be somewhere around €14 billion or €18 billion. The reason is that back in 2016, Amazon reported revenues on its German site totalling €12.8 billion.

What do you think of Amazon Germany’s performance in comparison with other European marketplaces? Share your thoughts in the comments below or join our Facebook Group.

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For almost 10 years Dave has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant it was the opportunity to start UnderstandingE with Matt Ogborne showing the world how to utilize Magento as the Third Generation of Multi-Channel software. Dave also recently started a YouTube channel called the Manc Entrepreneur (click YouTube icon link below to watch Dave's videos) where he discusses all things eCommerce and entrepreneurship aimed to help young entrepreneurs get started on their own journey. When Dave isn’t working his main interests include, Technology, Cars and throwing himself off high things into water.

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