On Wednesday, France’s Finance Minister Bruno Le Maire called on supermarkets and online retailers to postpone Black Friday sales which normally would take place on November 27.
Today, the head of Amazon France, Frederic Duval, told TF1 television that, “Today we have decided to delay the date of Black Friday if this can help shopkeepers reopen before December 1. This year the Black Friday will take place on Dec. 4.”
With coronavirus cases surging in France and surpassing the 2 million number, most of the country is in a lockdown until December 1 in an effort to control the second wave.
Similar COVID surges have happened all over Europe and the U.S., but France is the first major country that has asked retailers to postpone Black Friday sales events.
Many European countries already have cancelled Christmas Markets and other holiday events, typical for this time of the year and enacted regional and nationwide lockdowns in November to try to save the holiday time.
This is the second time this year that Amazon had to make major changes to its French operations due to COVID. Earlier this year, the company was forced to shut down operations completely for several days.
This adjustments seems to only impact the Black Friday sales event start date and no system-wide shutdown is currently expected.