Amazon Confirms Tests on ‘New’ Badge for Newly Released Products

Amazon is currently testing a product labelling system for newly released products on its marketplace.

The “New” badge, which is the latest of a series of badges Amazon has been working on, is a product labeller that aims to help shoppers discover new items to buy and give them a better shopping experience on the Amazon platform.

amazon logoThe company has previously introduced the “Top Brand” badge for products from more established brands, as well as the “Best Sellers” and “Amazon’s Choice” badges.

Although the online retail giant hasn’t explained the selection criteria used for the badges, these are deemed beneficial for third-party sellers. Considering the large volume of products sold on Amazon, a seller would be fortunate to have one of these badges pinned on their product as it will surely boost their sales and visibility.

Amazon has confirmed that it’s testing the “New” badge in select markets, but didn’t elaborate on how it works.

“We are always experimenting to provide a better shopping experience for customers.” – Amazon Spokesperson

Will Amazon be asked to explain the new badge?

Amazon’s badges may be appealing from a customer or seller’s standpoint, but they’re questionable to lawmakers.

The company has been on their radar ever since negative reviews on products marked with the “Amazon’s Choice” badge reached them.

Last month, Senators Bob Menendez and Richard Blumenthal sent a letter to Amazon CEO Jeff Bezos, asking him to explain the selection process for the “Amazon’s Choice” badge.

Their query stemmed from recent reports that the company uses the badge to promote low-quality products, if not their own to get the upper hand.

Do you sell on the Amazon marketplace? If so, what’s your take on the “New” badge? Share in the comments below or over in our Facebook Group.

For almost 10 years Dave has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant it was the opportunity to start UnderstandingE with Matt Ogborne showing the world how to utilize Magento as the Third Generation of Multi-Channel software. Dave also recently started a YouTube channel called the Manc Entrepreneur (click YouTube icon link below to watch Dave's videos) where he discusses all things eCommerce and entrepreneurship aimed to help young entrepreneurs get started on their own journey. When Dave isn’t working his main interests include, Technology, Cars and throwing himself off high things into water.


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