Amazon delays Prime Day 2020, according to an email the company sent to third-party sellers.
The email advises marketplace sellers to use the week of October 5 as a “placeholder date” for Prime Day, but also cautions that the “exact Prime Day dates have not been announced.”
“A definitive date will be announced as we get closer to the event,” the email states. “We are looking forward to seeing submissions that offer the most delight to customers during one of the biggest shopping days of the year, Prime Day!”
Rumors of Amazon delaying Prime Day have circulated for months as the company was catching up from the COVID-19 surge in sales earlier this year.
With the COVID-19 crisis continuing to ravage most of the United States, the company continues to make adjustments to its normal business operations to potentially handle another major surge going into the holiday season.
Recently, it announced storage limitations for third-party sellers that do not meet specific metrics that will allow Amazon to focus on faster moving items from its own inventory and its best performing sellers.
Amazon Prime Day – Early Holiday Season Shopping Opportunity
Early October is probably the latest time frame Amazon can hold the annual Prime Day sales event without impacting holiday sales too much.
However, Prime Day started in 2015 as somewhat of a summer clearance sales event, usually offers great deals. Therefore, it might be an opportunity for some buyers to do some early holiday shopping.