Today, Amazon and Google announced that in the coming months, the two companies will launch the official YouTube app on Amazon Fire TV devices and Fire TV Edition smart TVs, as well as the Prime Video app for streaming to Chromecast and Chromecast built-in devices.
In addition, Prime Video will be broadly available across Android TV device partners, and the YouTube TV and YouTube Kids apps will also come to Fire TV later this year.
“We are excited to work with Amazon to launch the official YouTube apps on Fire TV devices worldwide. Bringing our flagship YouTube experience to Amazon Fire TV gives our users even more ways to watch the videos and creators they love.”
Heather Rivera, Global Head of Product Partnerships at YouTube
Official YouTube App on Fire TV
The flagship YouTube app will be the easiest way for users to watch all of their favorite YouTube content on Fire TV. Users will sign in to their existing YouTube account, access their full library of content, and play videos in 4K HDR at 60 fps on supported devices.
In addition, standalone YouTube TV and YouTube Kids apps will also launch later this year on Fire TV devices and Fire TV Edition smart TVs where available.
Prime Video App on Chromecast and Android TV
Chromecast and Chromecast built-in users, along with Android TV users, will have easy access to the Prime Video catalog including the latest seasons of Amazon Originals like The Marvelous Mrs. Maisel, Hanna, Homecoming, Bosch, Catastrophe and The Grand Tour, along with Amazon Original movies like Donald Glover’s Guava Island, and Academy Award-nominated films like The Big Sick and Cold War.
Prime Video offers users exclusive features like X-Ray and access to 4K titles included with Prime at no additional cost. With Prime Video users can also rent or purchase titles or choose from over 150 Prime Video Channels including Showtime, HBO, CBS All-Access, Cinemax and STARZ.
While this announcement highlights many of the benefits for watching programming from major entertainment networks and shows produced by Amazon, it also will expand YouTube to a larger audience that uses Amazon Fire TV.
Since many online businesses now use YouTube to host product videos or other instructional videos, making it easier for Fire TV users to use YouTube can only be a benefit to online merchants.